Laurel Papworth
NOVEMBER 3, 2022
So for companies and corporates, when we talk about amortisation of the intangibles, we’re protecting brand assets, brand reputation. What happens to an oil company’s reputation if there’s an oil spill in the Galapagos? What happens to Coca Cola’s reputation if there’s a poisoning of Coca Cola bottles?
Laurel Papworth
MARCH 17, 2010
I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. From ATA website : ATA VIC Forum: Social Media & Your Centre — 15 Apr 2010. Social Media & Your Centre: What’s new and what’s legal?
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Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.
Almost Savvy
APRIL 6, 2009
That all said, most who enter the virtual world, have their eyes wide open. If they exercise their own code of conduct and pick and choose according to this, virtual personal space should be assured. If you are looking for a social media guru, youve come to the wrong place. All rights reserved.
Techipedia: Tamar Weinberg
DECEMBER 8, 2009
In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.
Almost Savvy
AUGUST 28, 2008
Not surprisingly, she has since toned down her page so that it represents her professional personality with a touch of the social side without any over-the-top content or photos. world, we can easily choose how much of ourselves we reveal and to whom. In the virtual world, things are much more complicated.
Almost Savvy
OCTOBER 22, 2008
As with any relationship, when someone starts to make you feel uncomfortable for any reason, even when you feel you had initially found an affinity though virtual interactions, you have to change course immediately. Last month, I had the opportunity to spend some time with Chris Brogan *, one of the greatest minds in the area of social media.
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