Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

NOVEMBER 8, 2010

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest. It also turned into a mainstream media story as numerous outlets (including the Washington Post and the Guardian) picked-up on the controversy.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

APRIL 15, 2013

more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). These are moments where you can distinguish yourself and improve your reputation, or the reverse. Understand converged media. Fuel your planning (again, with insights from past work). Provide solutions.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

AUGUST 3, 2010

When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…).

Review 296

Review Radian6 Skills Course 296

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. That vision drove me.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

APRIL 15, 2013

more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). These are moments where you can distinguish yourself and improve your reputation, or the reverse. Understand converged media. Fuel your planning (again, with insights from past work). Provide solutions.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

JUNE 27, 2011

A quick thought (or ten) for anyone who is thinking about armchair-quarterbacking someone else’s PR or social media execution without anything constructive to add… When you criticize things from the outside, you: Don't be this guy. Damage your own reputation and that of your employer.

Construction 270

Construction Compete Reputation Company 270

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. That vision drove me.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

JANUARY 27, 2011

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media.

Trends 417

Trends Social Media Curation Reputation 417