Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Same with Gary Vaynerchuk , who started his uber-popular video blog because he’s not a very good writer. Certainly, there is a benefit to creating content on a daily basis.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 24, 2010

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. That's what I mean when I say uni-directional social media. But, it's not all conversational.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

FEBRUARY 19, 2010

The email also can be configured to show you all new friend requests, status updates from pages that you’re a fan of, as well as photos, videos and links from your friends. Here’s a nice video demonstration of NutshellMail and how it can save you time and social media aggravation.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. Your LInkedin page.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 24, 2010

At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. RT @jaybaer 3 Ways Infomercials Can Inspire Your Social Media [link] [link] Mike Shaw Good Points!

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

AUGUST 19, 2010

The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. RESMARK and Western River is enabling that with a well-timed email nudge. It gives fans an appropriate assignment. Guests type their story – upload a photo if they want – add their name and address. That’s it.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 123

Consultant Metrics Social Media Social CRM 123

agora pulse

OCTOBER 26, 2020

In addition, Agorapulse has great social listening options that help social media managers stay on top of key conversations. Social CRM. Agorapulse has a powerful social CRM , making it one of the best social media management apps for building relationships. Social CRM. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. All that stuff?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 1, 2010

On Facebook, there are just six videos total – the most recent added MORE THAN A YEAR AGO. I couldn’t believe it, given how many video assets a professional sports team has. 213 videos on YouTube , the most recent just five days ago. The videos aren’t annotated to drive traffic to Facebook.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Isn't that where promotional campaigns serve a purpose?

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JUNE 2, 2010

At a glance, I learned that my friend and client Andy Reierson from Flint Communications shared the awesome Shaggin Wagon video from Toyota. Social curation at work. link] (Facebook, friendships, and voyeurism) [link] Håkon Kalbakk NO Kul video og nyskapende marketing RT @henriettehedlov: Liker du hvordan jeg ser ut i disse jeansene?

Social Media 134

Social Media Strategy Curation Privacy 134

Mindjumpers

MAY 24, 2012

Best Reputation Management – Ideas for Good Campaign by Saatchi & Saatchi LA. Best Crisis Management – “Like This”: American Airlines Responds Socially by Weber Shandwick. Best Social CRM – eBay India Wins With Social CRM by MSLGROUP.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? If you have a Facebook page, know who is responsible for engagement.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MARCH 23, 2010

(If your writing sounds like someone could be saying it to you face-to-face, you have a strong sense of “voice&# in your posts) It also doesn’t hurt to mix in a video post now and again, or to make a video post available on every page, as I do over there on the right hand side.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Are you taking charge in writing blogs, taking photos, creating videos for your brand? Are you taking charge in writing blogs, taking photos, creating videos for your brand?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 6, 2010

How much photo and video content appears? Take your top keywords (including your company name, product name, etc.) and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. What shows up in these search results? Content from your competitors?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. It really works. Thanks for reading.Dan.

Social Media 113

Social Media Strategy Influencer Education 113

Hootsuite

SEPTEMBER 16, 2022

Social listening tools help you understand the intent behind the social conversation. This means you can monitor and protect your brand reputation. Social listening also provides important opportunities to engage with your target audience. Integrate social strategy with your CRM. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? Better question: How can we optimize a video so that prospective customers find it in search results? What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 28, 2010

#b2b #rentention [link] Ingrid Tappin 5 Ways to Turn Helpfulness Into Marketing Greatness [link] by @jaybaer [link] Michael Graves 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] [link] Lee Riley 5 Ways to Turn Helpfulness Into Marketing Greatness #in [link] [link] Context Optional Forget the hard sell and try being helpful instead (..)

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry. Joseph | RepuMetrix Inc.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want to tell you what we think about your products, services, articles, videos, audio, etc.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

APRIL 22, 2010

Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 For a two minute video about guitar repair.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I use my iPad instead of my iPhone, not instead of my MacBook.

iPad 137

iPad Content iPhone Wireless 137