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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges.

Marketing 131
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How to use AI analytics for targeted business decisions

Sprout Social

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 113
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. About the Data.

Buy 143
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 93
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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. Revel Nail continuously shares UGC across its social profiles, and engages with fan comments and questions to foster engagement and conversation. Let your customers contribute to building your brand strategy.