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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. Social networking apps in particular will be pre-loaded on new products.”.

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

There needs to be a balanced approach between a company’s social marketing strategy and the employees taking ownership of their personal brand. When directly engaging with your network, remember the golden rule of engagement– add value to your conversations. LinkedIn Social Selling Index. SMS Messaging .

Skills 194
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Twitter is top social media channel among Fortune 500

Firebelly

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week. Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 billion in the US.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. population).

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5 Social Marketing Stories You Need To Read

Firebelly

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100
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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Granted media activities include email marketing, SMS/MMS marketing, and organic search. Ninety-one percent of consumers reported checking their email at least once a day , according to Salesforce Marketing Cloud research. Strangers, reporters, bloggers, and your customers, prospects, partners, employees, and others created it.

Marketing 162