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What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. “Jeremiah Owyang’s vision of Social CRM where products that we want will find us, will be realized.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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The 50 User Generated Content Stats You Need to Know

Pixlee

74% of consumers rely on social media to inform their purchasing decisions. People referred by loyal customers have a 37% higher retention rate. 65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision.

UGC 41
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Would You Try It With a Fox?

Convince & Convert

link] by @Jenn_ex (A little Dr. Seuss reference is always nice) [link] Brian Bergen RT @jaybaer: Would You Try It With a Fox? [link] [link] Sandy Schweiger RT @jaybaer: Would You Try It With a Fox? link] [link] Jessica Griffin RT @jaybaer: Would You Try It With a Fox?

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

link] (via RT @jaybaer) [link] jaybaer Man, I haven't heard a Night Court reference in a long time. link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Thanks for that!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Also, you may want to check out the larger deck this post refers to, link at the end. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!