Adam Sherk

OCTOBER 28, 2010

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. The Hot Searches on Google Trends tend to be dominated by topics like sports, politics and entertainment with frequent breaking news and stories that attract a lot of attention. The Down Side.

Trends 114

Trends Embedding Content Patterns 114

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet. The main opportunity comes from the new tags.

News 104

News Publishing Google Press Release 104

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Related posts: Does Google News Sitemaps New Format Help Publishers? Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

JANUARY 23, 2013

For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers. One thing that is important to point out is that some publishers participate in StumbleUpon Paid Discovery which has an impact on their traffic figures. StumbleUpon Traffic Declines: Three-Year Trend.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. App Indexing for both Google and Apple is another growing trend. Site Speed.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

FEBRUARY 8, 2012

For a list of trend tools see the Twitter section in Free Tools for Monitoring Hot Search Trends. Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet.

Analytics 241

Analytics Tools Klout Twitter 241

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Steps 1-3 are best accomplished through a mix of institutional knowledge, brainstorming, keyword and trend tools and competitor research.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Will it work with local news? NBC is trying to find out. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 15, 2010

What gets more traction for publishers: content shared on Facebook or Twitter? According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a much higher click-through rate.

Twitter 138

Twitter Content Widget Facebook 138

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

OCTOBER 18, 2011

I hadn’t published this previously because there already a number of other good resources out there. Todd Defren published a useful checklist back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips. How much competition is there? Content Optimization.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Creating textual descriptions and transcripts is helpful.

News 158

News Google Tips Press Release 158

Adam Sherk

AUGUST 20, 2009

This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered. This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered.

News 101

News Google Syndication Press Release 101

Adam Sherk

JANUARY 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk My Top 10 Posts of 2009 on News Media, SEO and Social Media by Adam Sherk on January 4, 2010 I was going to post this last week but then opted wisely for letting myself enjoy a holiday break. Here’s wishing everyone an interesting and productive 2010.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News 113

News List Google Embedding 113

Adam Sherk

DECEMBER 20, 2010

10 Practical Twitter Tips for Publishers. How to Identify Your Own Top Trends. Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%. 25 Major News Sites Ranked by Page Speed. An Early Look at Facebook Open Graph Protocol Integration on News Sites. Which News Sites Get the Most Social Media Engagement?

Sports 126

Sports News SEO Press Release 126

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

JULY 9, 2009

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? Adam Sherk September 22, 2010 at 9:31 am Asim, I don’t think there is a growing trend toward using 302 redirects, but there is a lot of variance in how attribution links are (or are not) implemented. Which News Sites Have the Most Valuable Facebook Pages?

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

MAY 19, 2009

It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

It’s also worth noting that a lot of major publishers still get a huge portion of their traffic from direct navigation. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

MAY 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Your Mom’s Coming to Facebook, But She May Not Stick Around by Adam Sherk on May 29, 2009 Inside Facebook published some new statistics this week on Facebook’s US audience growth over the last 60 days.

Facebook 101

Facebook Press Release Syndication Blogroll 101

Adam Sherk

DECEMBER 2, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix by Adam Sherk on December 2, 2009 A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall (..)

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

FEBRUARY 23, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? Are you sure you want to write that article, Dave? Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

JUNE 30, 2009

One of the most common concerns I hear from publishers is the fact that syndication partners are outranking them for their own content. UPDATE: In December 2009 Google began supporting the rel=&# canonical&# tag across different domains, giving publishers another tool to use in mitigating duplicate content issues caused by syndication.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

AUGUST 4, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? by Adam Sherk on August 4, 2010 The new Digg has gotten a lot of attention for the opportunities it creates for publishers (see ReadWriteWeb and BlueGlass for details).

Digg 134

Digg Sites News Activities 134

Adam Sherk

JANUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. Your list gives Letterman a run any day.

Press Release 126

Press Release Digg News SEO 126