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What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Tying customer data into programmatic media buying creates a powerful digital marketing strategy. Customer Data is Gold.

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What is hashtagging and how to use it effectively

Sprout Social

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Start using hashtags in your content strategy.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Honigman – Social Media Manager at Sears Holdings Corporation.

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What The World Needs Now Is More Media Hackers

Twist Image

It will not only stop you in your tracks - in terms of audio quality - but you'll wonder why the traditional telecommunications companies never thought of an app this clever. Every second Tuesday, Media Hacker is going to look at the people, strategies and tactics that are changing the media as we know it today.

Journal 109
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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"Digital Marketing" Is Not The Same As Marketing

Twist Image

Last week, Advertising Age published the article, Advice From CMOs: Stop Saying 'Digital' and Practice Straight Talk. From the article: "'Stop using the word digital,' said Zaid Al-Qassab , chief brand & marketing officer of telecommunications group BT. Don't confuse digital marketing for new advertising strategies.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

This will assist you to gauge the competition and use modern strategies to remain relevant in the market. When publishing analysis and research reports, this software focuses mainly on the major social media sites, including YouTube, Twitter, and Facebook. Also, it provides relevant news about your competitors.