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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. Drops: 7am PT & 3pm PT on 9/13 & 9/14; 25K codes avail.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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Using Twitter to grow your business-Webinar

Direct Marketing Observations

Live Webcast June 23, 2 PM ET / 11 AM PT. Featuring: Brian Solis is author of the new book Engage, the complete guide to build, cultivate and measure success in the new Web. He is globally recognized as one of the most prominent thought leaders and published authors in new media. Using Twitter to Grow Your Business.

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The End of the Web Consulting as We Know It

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

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5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

Social media overload. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. That’s where social media automation comes in. If you’re trying to save time, get more done and see better results in social media, automation is a must. Of course not!

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5 Tips for hosting a successful virtual conference or event

Sprout Social

Direct-to-consumer businesses often have digital-only product launches and social media features only make these easier and easier. To make this easier on speakers, prepare several promotional materials in ideal social media sizes and suggested captions. Virtual events are not a new concept.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?