Jon Loomer

OCTOBER 4, 2022

Transparency, blah, blah, blah… If you’ve listened to my podcasts or are in the PHC community , you’re probably tired of hearing me talk about this by now. If the ad copy and creative will only make sense to your targeted audience, make sure to turn off Advantage Custom Audience.

CPM 206

CPM Facebook Features Course 206

Jon Loomer

JANUARY 28, 2016

But now that my workshops are only available for PHC members, I find that to be overkill. To do this, I create multiple ad sets: Viewed PHC/Evergreen Landing Page or Blog Post (1-2 Days) – Not PHC Members – News Feed – Daily Unique Reach. The more traffic I can drive, the more people I will target on Facebook.

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Examples Campaign Facebook CPM 113

Jon Loomer

SEPTEMBER 18, 2019

The following screenshot is provided by Tod Maffin, a member of our PHC – Elite community: Unfortunately, when I customize a video, it looks like this: However, that doesn’t mean I’m out of luck. I can still promote the organic post that I already created that contains a poll.

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Video Facebook Publishing Organization 167

Jon Loomer

FEBRUARY 16, 2017

I wouldn’t want to reach anyone who already signed up for the program or who was a member of PHC – Elite (they would get access to the replays as part of their membership). I also excluded anyone who was a PHC – Elite member (as mentioned, they get replays as part of their membership) and anyone who already signed up.

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Products Training Groups Groups 142

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking.

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How To Facebook Advertising Eventful 210

Jon Loomer

APRIL 14, 2020

I do this every week for the PHC – Elite weekly webinars, as well as training courses, that I conduct. It starts Thursday, and I hope to see you there! Setting Up a Facebook Live with Ecamm Live. Scheduling a Facebook Live using Ecamm Live is really easy. They are streamed directly to the private Facebook group.

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Vimeo Facebook Groups Groups 217

Jon Loomer

FEBRUARY 16, 2017

I wouldn’t want to reach anyone who already signed up for the program or who was a member of PHC – Elite (they would get access to the replays as part of their membership). I also excluded anyone who was a PHC – Elite member (as mentioned, they get replays as part of their membership) and anyone who already signed up.

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Products Training Groups Groups 103

Jon Loomer

MAY 18, 2017

PHC – Elite is my community specifically for advanced Facebook advertisers. I would purposefully steer this person away from PHC – Elite. This type of potential customer is precisely why I created a PHC – Basic membership option. It sounds amazing, but I’m just a beginner and I’m just starting.

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Discount Price Training Communities 156

Jon Loomer

DECEMBER 20, 2022

The ad promotes both my PHC – Elite membership and one-on-ones. Once again, I use Reach optimization. In this case, I set the frequency cap at 1 impression every 3 days. We’re getting a little more aggressive here. Experiment! You could have extended this another step or two if you wanted.

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Video How To Facebook Groups 194

Jon Loomer

JUNE 23, 2017

It’s not nearly as valuable as the screening questionnaire that allows admins to ask questions of those requesting access (we use this for PHC – Elite!). Of course, that may not cut down on the work of an admin. Removed Member Clean-up. Image from TechCrunch).

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Groups Groups Facebook Metrics 165

Jon Loomer

MAY 31, 2015

I consider it somewhat surprising that fewer than 50% of my ebook opt-ins are from fans, but a larger percentage of my PHC members are fans. Well, that could make sense given the PHC member is much more likely to be highly engaged.

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Facebook eBook Exercises URL 113

Jon Loomer

AUGUST 18, 2017

Monday is for my PHC – Entrepreneurs Facebook Live. Wednesday is for my weekly PHC – Elite weekly webinar. Every day, there’s one task that is primary. It needs to get done. If I get other stuff done, great. Tuesday is for training program lessons. Thursday is for one-on-ones.

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Eventful Sample Samples Exercises 120

Jon Loomer

APRIL 14, 2015

Not a member of the PHC? I wrote a blog post for Power Hitters Club members covering specific ways each of these location targeting methods might be used going forward. Could be a great way for you to generate ideas! Go here to learn more!

Advertising 114

Advertising Facebook Travel Discount 114

Jon Loomer

MARCH 2, 2017

I tried this for the first time with the PHC – Elite weekly webinar on Wednesday, and it was pretty awesome. Everything went smoothly. I loved the reminders and notifications.

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Video Facebook Notification Software 60

Jon Loomer

FEBRUARY 8, 2017

So instead of requiring members of my PHC – Elite private community to install software or click a unique link to access webinars, I simply stream the slides directly to the Facebook group they are in anyway. I’ve live-streamed the video of my podcasts to PHC – Elite with Blue Jeans. Not the case.

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Software Vimeo Embedding Hosting 60

Jon Loomer

MARCH 25, 2021

I conduct weekly strategy sessions with my PHC – Elite community to help answer advertisers’ questions and set them up for success (this week we had two!). Of course, you’ll need to be a member of my PHC – Elite community to get access to these sessions. You can stalk or actively engage! Questions?

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Advertising Resources Facebook FAQ 216

Jon Loomer

NOVEMBER 17, 2015

I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 16 (available only to PHC members — SIGN UP HERE ). These questions can’t all be answered in this blog post. In this post, though, I want to cover the basics of Custom Conversions.

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Conversation Facebook URL eBook 120

Jon Loomer

OCTOBER 13, 2015

” But in return, I have two new PHC members and 12 ebook subscribers. Since this is during a promotion where that price is $594, I made $1,188 by running a campaign with no expectations of selling anything. So I spent $110.27 just to say “thank you.” This campaign is still running as I publish this post.

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How To Facebook URL Campaign 120

Jon Loomer

MARCH 10, 2016

If someone signs up for my Power Hitters Club membership, they are automatically registered for the PHC weekly webinar through Zapier. For example, I use Zapier to connect Infusionsoft tagging with GotoWebinar registration. Zapier is an incredibly powerful tool, and the truth is that I’m only scratching the surface.

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Facebook Advertising Process Tools 125

Jon Loomer

FEBRUARY 24, 2019

PHC – Elite member (already get access to training). I will promote my PHC – Elite private community during days 36-40. Once again, we’ll exclude beginner advertisers and current PHC – Elite members from this audience. My Evergreen Campaign: Ad #6. Indicated they are a beginner advertiser in survey.

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Campaign Facebook Training Survey 168

Jon Loomer

SEPTEMBER 25, 2015

Go here to learn more about the PHC. If you haven’t done so yet, register now! My private community in the Power Hitters Club actually get access to this workshop for free. It’s one of the many perks! Go ahead and break down your audiences using Audience Insights. What did you learn? Let me know in the comments below!

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Groups Groups Facebook Mobile 120

Jon Loomer

MAY 4, 2017

PHC – Basic: Those who read a Facebook-related post on my website two times in the past 14 days. PHC – Elite: Those who read a Facebook-related post on my website three or more times in the past 14 days. PHC – Entrepreneurs: Those who are PHC – Elite members AND read an entrepreneurs post on my website.

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Campaign Facebook Compete Training 145

Jon Loomer

JANUARY 5, 2022

A PHC – Elite membership is $147 per month. Maybe next time I use a $20 daily budget and run an ad promoting my Power Hitters Club – Elite community. I keep the frequency cap at 1 in 90 days. After 90 days, it will repeat. That means that the campaign itself would cost $1,800. Two and it’s a profit.

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CPM Facebook Campaign Cost 209

Jon Loomer

APRIL 21, 2015

The PHC isn’t for everyone. PHC-Only Rewards Program. An example of an exclusive blog post for PHC members only is one I wrote this week about the new Facebook Page Plugin. In that case, the Power Hitters Club is perfect for you. Membership includes the following: Weekly Exclusive Blog Posts. Weekly Members-Only Webinars.

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Training Resources Facebook Marketing 114

Jon Loomer

JUNE 10, 2015

Zapier: Webinar registration automation for PHC and workshops. Join Me in the PHC! Click Funnels: Host non-members workshops. GoToWebinar: Host weekly webinars and workshops. Infusionsoft: Tagging of users based on membership. Stripe: Payment gateway. This creates a lot of moving parts, and a lot of opportunities for bugs and mistakes.

Sites 113

Sites Hosting Groups Groups 113

Jon Loomer

FEBRUARY 22, 2021

Last week, a PHC – Elite member pointed out that not all domain owners technically need to verify their domains in order to configure their eight events. The domain owner has three (and possibly two) methods at their disposal for proving domain ownership. It’s due to a caveat in the rules related to domain ownership.

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Eventful Small Business Advertising Report 195

Jon Loomer

MARCH 14, 2018

If you read this post after the dates of the program, you can sign up for PHC – Elite to get access to the replays. Those within Power Hitters Club – Elite, the highest level of my exclusive membership, will get automatic access to this training. What’s been your experience with these bid strategies?

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Cost Strategy Facebook Eventful 167

Jon Loomer

DECEMBER 14, 2015

If you read this after December 16, know that annual PHC members have access to all past replays. This workshop is for Power Hitters Club members (my private membership) only. If you aren’t yet a member, there’s still time (as I write this, at least). If you want to watch that replay, join us!

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Conversation Eventful Facebook URL 113

Jon Loomer

MARCH 16, 2017

PHC – Entrepreneurs. So I hope that this helps convince you of the importance of content and gives you some early ideas for your own content plans. Anything you’d add? Let me know in the comments below! I’ve been planning an exclusive community only for entrepreneurs. Is this something that you’d be interested in?

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Content Loyalty Buy List 151

Jon Loomer

MARCH 9, 2017

” PHC – Entrepreneurs. And, yes, it’s a little scary. But embrace it! Each new launch takes you a step closer to your goals, even if that product isn’t “perfect” or “ready.” Okay, so I mentioned the community I’m planning. Is this something that you’d be interested in?

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Communities Buy Products Advertising 129

Jon Loomer

FEBRUARY 1, 2016

But that workshop is something that will be available as a recording to annual PHC members, so that remains an option for ongoing promotion. Of course, that’s not particularly evergreen since my workshop won’t happen forever.

Examples 113

Examples Campaign Facebook Newsletter 113

Jon Loomer

MARCH 1, 2017

While I no longer offer discounts for my established PHC – Elite membership (though some legacy members continue to benefit from old discounts), I still see reason to discount for a new community at launch. I did it with my PHC – Basic group. The one exception with discounting that I have is around memberships.

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Discount Price Training Course 60

Jon Loomer

OCTOBER 27, 2016

Way back on June 23, one of our PHC – Elite members shared the following screen shot… He said it was for the Brand Awareness objective, but it allowed him to cap frequency. I love my Power Hitters Club community because members often stumble on new features before I do. Case in point: Reach Objective. I didn’t have it.

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Facebook Advertising Buy Campaign 60