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Me on Tom Foremski on PR

Danny WhatMough

This morning I shared some thoughts with Econsultancy in response to two articles from Tom Foremski that have been causing ripples across social media over the last few days. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Do I think the press release will die?

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. But the press release can still be a valuable online marketing tool. Social Media / Social Networking. The Resources Mashup. Featured Post.

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This Week in Social Media – 7/10/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. Owned media is content that you’ve created or distribution channels that you control. For example, a blog post on your website, a social media post from your account or a newsletter.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.