Mindjumpers

DECEMBER 11, 2012

They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. This group represents 50-75 million of China’s Internet users. They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. They cited issues with file sharing, inefficient search, lack of customization, and bugs with mobile functionality. Her work has appeared in myriad publications including Inc.,

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

JULY 5, 2012

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. It is not only BDAs that are gearing up for the mobile platform. Where do you start?

Mobile 247

Mobile Social Media Module Statistics 247

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

OCTOBER 4, 2012

Mobile is the perfect accelerator for social media adoption and usage: 51% of internet users are smartphone owners and social network apps are the most popular ones. Social, Local, Mobile: The SoLoMo Revolution. However, users show a very high interest in joining these unique sites in the future.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Get ready for social on the go: Mobility and location data are starting to play a bigger role in how people use social tools.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

DECEMBER 18, 2012

Her research focuses on new media advertising. Although the user growth is slowing down now, the next round of increase by the prosperity of mobile Internet can still be expected. Guest post written by Weijia Zhong, who has lectured in Communication at Sichuan Normal University in China. Content marketing on micro blogs.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

JULY 30, 2012

Search spend among adver­tis­ers remains strong with a grow­ing empha­sis on mobile devices. There are significant opportunities for marketers to drive higher ROI by optimising spend to across mobile devices, as overall tablet conversion rates were approximately 20% higher than those of desktop across industries. and 18% in the U.K.

Report 246

Report Engagement Facebook ROI 246

Mindjumpers

DECEMBER 12, 2012

It’s my impression that the traditional social networks are moving into the background replaced by mobile social networks. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device. A service like Weibo fits the mobile perfectly, which is one of the reasons for its success.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

DECEMBER 14, 2011

The Role of Mobile in (Social) Marketing. Recent trends: Some of these predictions talk about trends we are aware of such as geo-targeting, mobile marketing, integration and how they are expected to grow bigger and generate real value for brands. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Mindjumpers

SEPTEMBER 11, 2012

So if you are still spending quarter of your budget in researching your consumers’ needs and hours of sitting around with your R&D team brainstorming about your next product, it may be time you consider giving your fans the chance to express their visions through a creative crowdsourcing campaign?

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Mindjumpers

OCTOBER 3, 2012

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Consumers go mobile. Similar Posts: Social Media Gone Mobile. Transform the retail experience.

Buy 268

Buy Social Media Retail Foursquare 268

Mindjumpers

APRIL 24, 2012

According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices. Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second. Yet, 37% of advertisers run their ads for longer than 3 days.

Advertising 247

Advertising Facebook Survey Overview 247

Mindjumpers

OCTOBER 27, 2014

Weibo has 500 million registered users – 290 million being monthly PC users and 106 million mobile users. Also they stick rather strongly to weibo, as research show that 26,7% users visit weibo at least 3 times a day. Weibo users tend to be 20- to 40-year-old, well educated people with an above average income.

Platform 251

Platform Social Media Overview Social Networking 251

Mindjumpers

MAY 20, 2011

The research was carried out to understand the difference between what people are saying online compared to the actions of early adopters and the views of the US population when it comes to their mobile check-in habits. According to the findings, only 17% of mobile users in the US counts as early adopters who use LBS services.

Foursquare 261

Foursquare Smart Phone Badge Conference 261