Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. So how can today’s marketers respond to the drive towards mobile marketing?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.
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Techipedia: Tamar Weinberg
APRIL 7, 2014
An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.
Techipedia: Tamar Weinberg
NOVEMBER 13, 2012
There were search engines before Google and there were PPC platforms before AdWords. What Google did was to creatively pivot around existing platforms and do a better job of being more relevant – for consumers and targeted for advertisers. Think about how Google became so successful. Don’t Let Technology Dictate.
Techipedia: Tamar Weinberg
MAY 12, 2010
The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes.
Techipedia: Tamar Weinberg
JUNE 18, 2008
It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. Most of these platforms are too young to be killing anything, and are generally unfinished. That’s why I’m announcing Plutter Kite, the official roadmap for the best micro-blogging platform.
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