Tweet A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing. The latest L2 Prestige Mobile IQ report suggests that use of effective mobile marketing practices is currently surprisingly low amongst top brands. The report looked at mobile applications, mobile sites, mobile marketing (including SMS) and overall innovation and integration, ranking brands included in the study on their Mobile IQ score. Failures in M-commerce. What’s next? Tweet This! MORE >>

Tweet The hyper-acceleration of mobile technologies and their on-going growth has created an environment of constant access. As the automobile represented a sense of freedom for youth a generation before, the mobile phone represents that freedom for the youth of today. Mobile has become synonymous with Millennials. It should be no wonder to see that the Millennials mobile activity leads feature phone ownership, smart phone adoption, app usage, the mobile web and on and on. The mobile world, the mobile phone, being mobile encompasses who these individuals are. MORE >>

Mobile has completely transformed how we shop. While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers that arm themselves with insights into the new and complex customer segment known as the ‘mobile shopper’ can benefit hugely from this mobile behavior. ###. The paradox of mobile shopping. MORE >>

handy Chrome extension called "What's Up" watches Facebook so you don't have to, pushing notifications in a small window on top of your browser, where you can rejoin the conversation, or simply dismiss. Notifications of activity on Facebook can travel to your e-mail or can be pushed to your mobile phone, but the latter doesn't contain a link to the source, simply saying action took place. The notifications are simple, and come to the front of your screen, no matter what app you are in. a day you already spend on the site, and still be in the loop. Facebook Chrome MORE >>

What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences. Mobile operators and service providers can also innovate and improve their offers around voice and messaging. ” Game-changing. New Guide debuts. MORE >>