Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Social Selling. Your sales team can be your best employee advocates. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Findability 197

Findability Directory Social Bookmarking B2B 197

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting.

Social Media 139

Social Media Content Report WordPress 139

Pam Moore

FEBRUARY 1, 2016

We believe in jumping onto social platforms before they are proven. However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. It’s one of the biggest fallacies of the digital and social media world… that social media is free!

Social Media 113

Social Media ROI How To Marketing 113

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. The important thing here is that you understand your own metrics. They change from one social network to the next, so never assume. You may find this hard to believe, but using emojis in your posts play a significant role in your social media engagemen t.

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

NOVEMBER 6, 2013

A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. They can also promote content downloads—reports, white papers, e-books and guides. Company websites: these are of course at the core of digital marketing.

B2B 188

B2B Research Newsletter Conference 188

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. The important thing here is that you understand your own metrics. They change from one social network to the next, so never assume. You may find this hard to believe, but using emojis in your posts play a significant role in your social media engagemen t.

Social Media 60

Social Media How To Analytics Types 60