Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 40

Social Media How To Directory UGC 40

Later

NOVEMBER 13, 2019

To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . Ready to jump on the UGC trend for 2020?

Instagram 85

Instagram Trends UGC Meme 85

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. Leverage social media listening tools to keep tabs on what customers are saying about your brand online. Track the right customer experience (CX) metrics Metrics give you hard data on how well your customer experience strategy is working. So, listen actively.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Want to take your social media strategy to the next level?

Examples 227

Examples Communities Brands Forums 227

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media 112

Social Media Strategy Marketing How To 112

Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). We go into detail on customer service metrics here. Commonly used metrics for customer experience include: Net Promoter Score, Customer Effort Score, Customer Satisfaction Score and, Average response time. View this post on Instagram.

Tips 107

Tips HootSuite Survey Template 107

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 130

Campaign Social Media UGC Metrics 130

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. Facebook social media strategies that worked for brands in the past may not fly today. Facebook engagement metrics are: Likes Comments Shares Clicks on your posts Video views. What’s the gist of it?

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

OCTOBER 13, 2022

Then, watch your customer service metrics spike! This could be your social media posts , anywhere they might find themselves on your website, your brick-and-mortar store, ratings and reviews, or out-of-home advertising. In the meantime, she goes back to our social media feed to look at post comments and ‘tagged photos’.

Template 95

Template Templates Comparison Survey 95

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 10, 2021

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence? Develop a Multi-Channel Social Media Strategy.

Organization 207

Organization Social Media UGC How To 207