Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Google PageSpeed Insights should be treated as no more than a rough proxy, especially because the scores are influenced in part by external resources outside of a publisher’s control.
Adam Sherk
NOVEMBER 1, 2012
Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. This type of mini-campaign allows a more fluid level of resource commitment than a larger, more traditional PR campaign may require.
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Adam Sherk
MARCH 24, 2011
It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource. The Most Overused Buzzwords and Marketing Speak in Press Releases. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video.
Adam Sherk
APRIL 17, 2014
Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. I really like BuzzSumo ; it has become my go-to resource for quick analysis of a specific site or topic. Rival IQ is becoming popular for competitive analysis in social and other marketing channels. Competitive Analysis.
Adam Sherk
DECEMBER 15, 2010
I asked Christian to provide some tips for publishers looking to expand their presence in international markets. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. – Adam. Add local content. Cultural differences.
Adam Sherk
NOVEMBER 9, 2010
The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a kid who grew up loving stories and more specifically words.
Adam Sherk
JULY 9, 2013
For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.
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