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What Is The Metaverse (and Why Should You Care)?

Hootsuite

The company, a pioneer in social media (in a sense the earliest version of the Metaverse itself) recently went through a major rebrand. Facebook is now Meta, and the company has plans to make significant moves in the Metaverse world in the years to come. It includes everything from virtual social and gaming platforms (e.g.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 112
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5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. He also runs the website [link] a chronicle of the public good applications of virtual worlds for nonprofits, education and government.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Country/region [ select ].

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8 ways to deal with negative comments in online communities

Laurel Papworth

Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. PS: Your marketing intern may not have that skill! Ignore them?

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Social Media Monetization Models on Flickr [link]. Social media Donations it works for Wikipedia. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Social ads is the worst revenue payer in social media (MySpace make $2.17

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