Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. Social 2011. Innovation through data and conversation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. twitter search. There are no absolutes. There are no hard and fast rules. A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). brand loyalty. competition.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. If you accept that customer experience is an important component of your brand, then everything posted about your company on Twitter, Facebook, a blog, or anywhere else online is a tiny part of your brand. So what does this mean in the social media world?

Social Media 145

Social Media Brands Radian6 Banking 145

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers.

ROI 114

ROI SEO Social Media Tips 114

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? What’s the hot new trend in social media that we can bring to our clients?

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. A dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. But it got me to thinking. Don’t do that.”

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

MARCH 27, 2017

Instagram has more users than Twitter. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. 3) Radian6 (aka Social Studio).

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Radian6 – I originally started with a firm that I own here at Avaya. SENTIMENT BASED ANALYTICS. Their data includes the full twitter fire hose (first provider to get the fire hose).

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 9, 2012

How can you quickly find out how far a link has spread on Twitter? Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. apps for Facebook, Twitter and Evite) and more. Cool Twitter Tools. Which Twitterers exposed it to the largest audience? Back up your Gmail account? ShortStack.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Be sure to stay aware of those.

Social Media 280

Social Media Brands Technorati RSS 280

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition. .”

Review 205

Review Radian6 Guidelines Policies 205