Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 12, 2010

Currently, she is an editor and writer for AGP & Associates , an integrated marketing communications firm in Midland, Mich. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

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Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 14, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. it was a nice tool to show people many of the other blogs I read, since there are too many to list. pts Settings.

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

JANUARY 18, 2011

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Its easy to be passionate about such a great tool, backed by such great people. pts Settings. Ok wow, I gotta check that out.

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WordPress Blogroll Class Flickr 202

Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 16, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. So I suppose I could also say "is a great tool for establishing relationships.". pts Settings. Do you know me better?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Its interesting that youre talking about trying to step away from the tools and go to more events. pts Settings.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Conference Postrank Tourism WordPress 179

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

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Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Our faith (naiveté?)

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Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 27, 2011

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Even with the online database tools, its still going to require some amount of time to review and narrow the focus.

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Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 2, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Much of the job market is hidden, sometimes even unknown to HR. Click here to try reconnecting the live stream. | pts Settings.

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Class Applications Creative Commons Organization 208

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. I think the point Conway makes is a good one, though; the tools are there to facilitate and not the be-all and end-all. Click here to try reconnecting the live stream. |

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Social Media Class Postrank Tourism 151

Waxing UnLyrical

SEPTEMBER 14, 2010

My initial comment there read: [PR is] about building effective relationships with one’s publics (hence “public relations&# ) and using the tools and tactics du jour to do so. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Click here to try reconnecting the live stream. |

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Press Release Class Industry Comments 266