Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. Monitoring should be a key aspect of your overall TikTok marketing strategy. You can create customized dashboards to help track and measure the performance of your social marketing efforts.

Tools 99

Tools Strategy Brands Sentiment 99

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 128

Sentiment Marketing Analysis Loyalty 128

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Keyhole.co

MARCH 30, 2023

That’s the best form of marketing every brand dreams of. So the bigger question is how to dig those out quickly and improve your online reputation at stake. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. From the left navigation panel, select Sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. This isn’t just about bragging rights.

Brands 104

Brands How To Sentiment Metrics 104

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 99

Strategy Sentiment Patterns Marketing 99

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Social media is all about interactions.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Brand reputation on check A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 100

Analysis Sentiment Marketing How To 100

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 83

Brands Sentiment Analysis Marketing 83

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? Share of voice metrics you should know Here are a few SOV metrics worth tracking. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 92

Sentiment Metrics Analysis Trends 92

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1. DON’T – Forget branding guidelines.

Social Media 200

Social Media Google Tips Template 200

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 109

Analytics Sentiment Analysis Patterns 109

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. So how can you make sense of it all?

Social Media 77

Social Media Sentiment Metrics Data 77

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful?

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Why should you prefer Keyhole?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With over 335.7 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

JULY 20, 2023

Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. Understanding social media metrics from a healthcare perspective is also key to creating an effective social media strategy for your organization.

Analytics 85

Analytics Social Media HootSuite Metrics 85

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 126

Marketing How To Sample Samples 126

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. You can measure brand awareness with specific metrics like.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 85

Team Tools Marketing Hubspot 85

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 70

Analysis Data Sentiment Metrics 70

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. Today, Social Media Listening tools like Keyhole let you gather vital metrics such as how often your brand or your competitors are mentioned.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 16, 2023

Reputation management Brand monitoring on media looks after your online reputation, so you respond to negative feedback or complaints in a breeze. Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

MAY 2, 2024

These data can be used for your marketing strategy down to customer support to drive a positive impact on your business. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52