Kikolani
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!
Waxing UnLyrical
DECEMBER 11, 2013
Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press.
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Waxing UnLyrical
JULY 27, 2011
In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Is your customer a tech-savvy, Smartphone-swinging hipster geek or an SMS-dependent mallrat? Whether you use QR, SMS or a mix of both (or even neither) will depend heavily on the people you’re trying to reach. What’s in it for them?
Convince & Convert
AUGUST 27, 2015
You read the newspaper or a magazine. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). It was a simpler life, from a content consumption and communication point of view. Then came the web. Television.
Firebelly
OCTOBER 21, 2009
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Firebelly
OCTOBER 26, 2009
The "Successful Meetings" and "Event Marketer" magazines have articles regularly in them about the adoption of Twitter by conventions and event planners. #4-Twitter It is not going to stop any time soon either. 4-Twitter itself-Tweeting about how cool Twitter is is dumb.
Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. People will share content on mobile devices through IR/SMS/email. Ideas and good products spread faster.
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