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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. From Brand Awareness to Brand Loyalty, One Tweet at a Time. Sample content: Really enjoying an article from @author (or @website) [link]. hashtag1 #hashtag2 #hashtag3.

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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

Workers Say Employee Experience Directly Impacts Customer Service, According to New Eagle Hill Consulting National Employee Survey Yet, Few Workers Say Organizations Deliver on Employee Experience and Satisfaction. A new national employee survey from Eagle Hill Consulting finds that 64 percent of U.S.

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How to use AI analytics for targeted business decisions

Sprout Social

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this.

Analytics 114
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6 Email marketing templates that drive results

Sprout Social

Improving user experiences using customer feedback from surveys. Create loyalty programs and discounts to retain customers. Gather feedback from subscribers via surveys. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results.

Template 132
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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Brands should provide discounts and specials for customer loyalty.

Brands 60
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

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