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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File.

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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

I am often asked, "will Facebook ever go the way of MySpace?" Social technologies will be integrated, allowing ordinary citizens to provide news and video, and targeted ads will be built targeting the user and their friends at the local level, where they are (through mobile technologies). This is when Facebook should feel threatened.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s what builds loyalty and advocacy. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Authenticity and customer testimonials build loyalty and advocacy.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. We’ve gone from MySpace… [link] [link] Dorothy Dalton RT @BengtWendel: The next online gold rush? JF : Hyper-targeting.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. online population access the Internet from a mobile device. The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. By the way your post looks GREAT on a mobile device. Thanks again, Jay. This was another excellent post. link] jaybaer Thanks. I appreciate that.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Alright, your turn. Who influenced you, and why? 10 books are up for grabs. No matter what, you are the one who makes this ride enjoyable or miserable.