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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. The other big tip for agents is to use lists.

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community

Katie Lance

Blog facebook lists getsocialsmart intentional social media katie lance video real estate social media relationship building twitter lists video trainingIt’s episode five of The #GetSocialSmart Show! This week’s episode is all about showing the love to your clients and your community not just during February but all different times of the year. Right?

Effective Marketing from Bob the House

Spin Sucks

Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. Sit down with your team and start making a few lists: Why did your current consumers choose you? By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor. through.

[Webinar Replay] How to Maximize Open Houses Using Social Media

Katie Lance

Create greater exposure, drive more foot traffic and generate excitement for your listings using these top tips. 30 Facebook Live Ideas for Real Estate [Free Download] . Blog facebook ads facebook marketing listing live streaming marketing for real estate open houses real estate snapchat social media

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The 3 Most Effective Ways to Use Social Media to Generate Leads

Katie Lance

They key here is to provide a tremendous amount of value to the community, and when questions come up about real estate or homes, that may be an opportunity to share your knowledge or expertise. In addition to the ideas I listed above, it’s important to have a CRM that you use consistently to follow up quickly with these connections and turn them into leads and potential clients.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

An easy to follow list of steps to take each day. Go through contributors list and schedule retweets and interact with at least 5. Social Media marketing strategies real estate marketing social media social media strategy social networkingThere is a common misconception when it comes to social media marketing. But you’re smarter than that. You need a plan. Guide.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content. Blog real estate social media social media strategy time managementFind more statistics at Statista. Read this! Unplug! 

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Bret Calltharp, Director, Consulting & Special Projects, Better Homes and Gardens Real Estate @jedirealestate. “This is a really exciting time to be in real estate, we’re finally seeing a maturation of the marketing tools and leveling up of the agent mindset.


Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate. Create a Facebook page and integrate home listings. Members of the National Association of REALTORS® can add a “See My Listings” tab to their Facebook pages. Who has time for this? Web 2.0

Facebook: How to View Newsfeed of a Friends List

Laurel Papworth

Let’s say you want to see just the status updates of a group or list of friends on Facebook. In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. When you confirm a friend, click Add To List. Or go to “Friends&# on the top tab, and start adding friends you’ve already go to lists.

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Twitter for Real Estate Agents – From Tweets to Clients


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Many of these searches will return other real estate agents. Pretty neat, huh.

Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? have collected a Super Link List from around the blogosphere for you to be all that you can be online! ¬ Jim Spencer #272 February 12th, 2008 at 4:27 am Quite a list. Quite a list.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( The Backup List ). For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Our overall list building strategy was going well at the start of 2014. Here are the results as we’re on track to double our list from 13k to 26k within the next twelve months. Now you can grow your email list without annoying your readers. Talk about list building best practice! Asking for people’s email address is list-building 101. Sessions. Conversion rate.

Here’s how you make marketing people love

Convince & Convert

One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. If you’re in real estate, purchasing this book for less than 3 bucks is a no-brainer.

The Importance of Securing Your Domain Name


Just like he invested in prime NYC real estate, he should have an equally important investment in Internet real estate and avoid falling prey of a techie prankster. On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name. Wait a second. He doesn’t.

15 Common Social Media Questions & Answers

Sprout Social

In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask. 1. Today it’s not only domain names that matter; usernames are just as, if not more, valuable in terms of digital real estate. See what made the list on our story. Do I Have to Be on Every Social Network? Answer: No.

Apartment Marketing Predictions 2014: The New Breed Speaks


Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals.  What do you think? I’d love to hear your thoughts for our crowd sourced version of this list! 2014 is upon us. Hart  . But I wish it did.

How to Grow Your Network with Instagram

Katie Lance

First off, a picture is worth a thousand words – especially in real estate. The best way to do this is to think beyond the listing photo. Check out our Instaguide to Instagram for Real Estate eGuide here! Instagram is one of the fastest growing social media platforms. What is the story of the home? The story is not the facts. Be creative and timely.

How to Use Instagram Stories and Snapchat to Drive Business

Katie Lance

We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time. Preview an open house or a new listing (with the client’s permission). Be prepared.

Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. It’s a drop down list of all the pages you own. Everybody’s been arguing over the value of Google Plus lately. How could we resist? How do I create a page?

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Google+ for Your Business


Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results.  This enhanced search result listing with Google Authorship helps readers identify your content at a glance and help you build authority and influence. Remember to add the same address as is listed on your website for better results. 

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. You should probably get to know some of them too. Amber Naslund. CJ Brasiel.

Twitter Update: Twitter Rolls Out New Profile Redesign


If not, upload a new photo that will be more suitable for this f abulous new big real estate! These are now displayed like a collage of photos of your followers. (d)  There are additional tabs for Favorites, photos/videos, and lists. Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. If this works well for your page, great. Larger Header Photo.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Write a list of your 10 current clients (either current clients you are working with now or your 10 most recent clients.)

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B messaging gets personal.

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How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. List all the  jobs or positions  you’ve held, along with descriptions of your roles. You’re both in the real estate industry and two incredible go-getters. . Not spending any time on LinkedIn? Create a Captivating Bio.

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Century 21 recently launched the Tap In blog , which is targeted at Century 21 system members, but it has also attracted attention from the real estate industry. Tweetable Moments Today’s consumer wants it right now. billion.

Treat Digital Like Real Property


While you probably don’t care so much about my real estate investments, you should care about how you are investing in digital. With this way of looking at digital, you can start with a list of requirements and goals you seek to fulfill instead of relying on a flashy sales demo to figure out which CMS vendor to entrust your valuable website to. What will you do in 2017?

The Reality of 'Careful What You Wish For'

Spin Sucks

The biggest is that your “real” job doesn’t go away. Create good work and organizational habits. I use to-do lists and calendar reminders like my job depends on it – because it does. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting! Create and lead internal teams.

How to Use Networking 3.0 to Make New Connections

Convince & Convert

Having a real estate agent in my network, I can then say, “I have a great real estate agent I can recommend,” and thus potentially add value in several ways: I could make a connection for someone in my network (client or otherwise), which would at the very least reinforce the value I bring to our relationship. Yet we know there is immense value in networking. Not at all.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

For those of you who don’t know her, put this on your bucket list: Find a way to get to Chicago to meet Amanda Gant (and see Gini, of course). When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. By Gini Dietrich. love Amanda Gant. No one wins in those situations. But should you?

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

Make them click through multiple pages for lists. Let’s be honest, it’s not a good user experience, so the only reason to make people click through a new page for every list item is for the site owner’s own benefit. Go ad crazy. I’m all for monetizing sites to continue to offer great free content, but not at the expense of monopolizing the screen real estate of a site.

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Let’s see if it says how we met.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

Since the Channel Directory listings are in alphabetical order this offers an advantage to names that appear earlier in the alphabet, at least among browsing users. For this reason the Recommended Channels page is also prime real estate. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000.

Traditional Marketing + New Tech = New and Lasting Relationships #ICSF

Katie Lance

Use things like Facebook Lists or Twitter Lists to be intentional about connecting with the people that are most important to you and your business. Just like in real life, building relationships takes time and one of the best parts of social media in real estate is the ability to build relationships. Why do I love the real estate industry?

How to Create a Killer Content Strategy

Katie Lance

Lead generation is one of the hottest topics now in real estate. Build your email list and email your list using a service like Mailchimp, Constant Contact or Aweber on a regular basis. Content Ideas and Strategy , and How to Keep Your Social Media Content Real, Entertaining and Creative. Content helps to draw prospects in to who you are. Who are they? Brainstorm.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. I use HootSuite for a lot of this type of scheduling for Twitter. Twitter lists. love using Twitter lists. have created a ton of Twitter lists (which can be public or private) which are great sources for curating content. Create content.