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Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.

Effective Marketing from Bob the House

Spin Sucks

Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. Sit down with your team and start making a few lists: Why did your current consumers choose you? By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor. through.

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.

Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social. Following in the footsteps of Dunkin’ Donuts and Mercedes-Benz, the real-estate brand is embracing social gaming in a big way — with the largest game provider (EA), on the most popular social network (Facebook).

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content. Blog real estate social media social media strategy time managementFind more statistics at Statista. Read this! Unplug! 

Twitter for Real Estate Agents – From Tweets to Clients

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Patric Herber @relicense Patric and his team help everyday people obtain their real estate license. Twitter for Real Estate Agents – From Tweets to Clients 7 Twitter may have began as a simple communication platform for friends and family, but it quickly evolved into an amazingly powerful marketing tool. Many of these searches will return other real estate agents. Pretty neat, huh.

How to Stop Wasting Time on Social Media

Katie Lance

” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content. Blog real estate social media social media strategy time managementFind more statistics at Statista. Read this! Unplug! 

3-Part Social Media Strategy That Actually Works

Rebekah Radice

An easy to follow list of steps to take each day. Go through contributors list and schedule retweets and interact with at least 5. Social Media marketing strategies real estate marketing social media social media strategy social networkingThere is a common misconception when it comes to social media marketing. But you’re smarter than that. You need a plan. Guide.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate. Create a Facebook page and integrate home listings. Members of the National Association of REALTORS® can add a “See My Listings” tab to their Facebook pages. Who has time for this? Web 2.0

Facebook: How to View Newsfeed of a Friends List

Laurel Papworth

Let’s say you want to see just the status updates of a group or list of friends on Facebook. In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. When you confirm a friend, click Add To List. Or go to “Friends&# on the top tab, and start adding friends you’ve already go to lists.

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Super list of 50 social media links - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? have collected a Super Link List from around the blogosphere for you to be all that you can be online! ¬ Jim Spencer #272 February 12th, 2008 at 4:27 am Quite a list. Quite a list.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( The Backup List ). For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Our overall list building strategy was going well at the start of 2014. Here are the results as we’re on track to double our list from 13k to 26k within the next twelve months. Now you can grow your email list without annoying your readers. Talk about list building best practice! Asking for people’s email address is list-building 101. Sessions. Conversion rate.

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Write a list of your 10 current clients (either current clients you are working with now or your 10 most recent clients.)

Here’s how you make marketing people love

Convince & Convert

One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. If you’re in real estate, purchasing this book for less than 3 bucks is a no-brainer.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals.  What do you think? I’d love to hear your thoughts for our crowd sourced version of this list! 2014 is upon us. Hart  . But I wish it did.

The Importance of Securing Your Domain Name

Idaconcpts

Just like he invested in prime NYC real estate, he should have an equally important investment in Internet real estate and avoid falling prey of a techie prankster. On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name. Wait a second. He doesn’t. guysamericankitchenandbar.biz.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B messaging gets personal.

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The Reality of 'Careful What You Wish For'

Spin Sucks

The biggest is that your “real” job doesn’t go away. Create good work and organizational habits. I use to-do lists and calendar reminders like my job depends on it – because it does. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting! Create and lead internal teams.

Google+ for Your Business

yMarketingMatters

Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results.  This enhanced search result listing with Google Authorship helps readers identify your content at a glance and help you build authority and influence. Remember to add the same address as is listed on your website for better results. 

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Creating Google Plus Business Pages

Janet Fouts

CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. It’s a drop down list of all the pages you own. Everybody’s been arguing over the value of Google Plus lately. How could we resist? How do I create a page?

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. You should probably get to know some of them too. Amber Naslund. CJ Brasiel.

How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. List all the  jobs or positions  you’ve held, along with descriptions of your roles. You’re both in the real estate industry and two incredible go-getters. . Not spending any time on LinkedIn? Create a Captivating Bio.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

For those of you who don’t know her, put this on your bucket list: Find a way to get to Chicago to meet Amanda Gant (and see Gini, of course). When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. By Gini Dietrich. love Amanda Gant. No one wins in those situations. But should you?

Podcast Promotion: 7 Smart Ways To Improve Your Social Sharing

Peg Fitzpatrick

While it holds value in some places to talk about the episode number, on social sharing it uses valuable real estate. Podcasting is super hot but many skilled podcasters aren’t using social media to it’s full advantage to build their podcast tribe. Here are seven smart ways that you can improve your podcast promotion that are totally doable. Perfect! The podcast workflow.

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

If not, upload a new photo that will be more suitable for this f abulous new big real estate! These are now displayed like a collage of photos of your followers. (d)  There are additional tabs for Favorites, photos/videos, and lists. Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. If this works well for your page, great. Larger Header Photo.

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Century 21 recently launched the Tap In blog , which is targeted at Century 21 system members, but it has also attracted attention from the real estate industry. Tweetable Moments Today’s consumer wants it right now. billion.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. I use HootSuite for a lot of this type of scheduling for Twitter. Twitter lists. love using Twitter lists. have created a ton of Twitter lists (which can be public or private) which are great sources for curating content. Create content.

How to Use Networking 3.0 to Make New Connections

Convince & Convert

Having a real estate agent in my network, I can then say, “I have a great real estate agent I can recommend,” and thus potentially add value in several ways: I could make a connection for someone in my network (client or otherwise), which would at the very least reinforce the value I bring to our relationship. Yet we know there is immense value in networking. Not at all.

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Let’s see if it says how we met.

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

But this is especially relevant now, since only live videos posted by brands which Tumblr users follow will be pinned to that prime real estate on the top of the dashboard. Every single strategy I am listing here requires a solid understanding of your target audience on Tumblr — which may be different than your target audience on other social networks. Shameless plug alert: Simply Measured has Tumblr analytics and is a part of the Tumblr A-List program. ” Yes, yes it will be. link]. This new feature is giving Tumblr a fresh sense of relevance. Post often. 

5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

Make them click through multiple pages for lists. Let’s be honest, it’s not a good user experience, so the only reason to make people click through a new page for every list item is for the site owner’s own benefit. Go ad crazy. I’m all for monetizing sites to continue to offer great free content, but not at the expense of monopolizing the screen real estate of a site.

How to Use Outreach Outside Your Niche for SEO Success

Spin Sucks

After brainstorming and testing some ideas for each vertical, we decided to make a piece about “Home Staging on a Budget” for real estate sites. There are plenty of ways you can research this, but a simple method is to put together a prospecting list for each niche, and use Open Site Explorer or the MozBar to check the average domain authority of the sites on each list.

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Social Media Updates: March

yMarketingMatters

Twitter has  toyed with a formula  to surface the most relevant tweets first — and it has allowed the service to  sell prime timeline real estate to advertisers. LinkedIn Introduces Account Targeting :  This new functionality makes it possible for marketers to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts. Here we go…. Facebook.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

Since the Channel Directory listings are in alphabetical order this offers an advantage to names that appear earlier in the alphabet, at least among browsing users. For this reason the Recommended Channels page is also prime real estate. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000.

3 Ways to Use Google to Be Better at PR

Convince & Convert

For example, if you have a press release announcing a new housing community in Scottsdale, Arizona, you might try the following searches: “submit news scottsdale,” “submit your news az,” “submit news real estate,” “submit news new homes”, etc. It also helps you identify specific reporters that should be on your media list. Google. It’s completely under-appreciated as a PR tool.

Academy Week June 27 – June 30

Katie Lance

Join us for one or all of the upcoming free webinars: How to Rock Your Facebook Strategy for Real Estate :  Monday 6/27 10:00am PDT / 1pm EDT. CLICK HERE TO REGISTER FOR THE FACEBOOK WEBINAR NOW >> Instagram for Real Estate: Tuesday 6/28 10am PDT / 1pm EDT. Ready to take your Facebook marketing to the next level? What should I post? and much more!

New Facebook Power Editor: A Complete Guide

Jon Loomer

Reporting: A list of your saved reports lives here. Since there is no longer a list of campaigns, ad sets and ads on the left, the use of filtering becomes more important. More Room for Lists. One of the biggest cosmetic changes is that there is now far more room for lists of your campaigns, ad sets and ads. Now let’s take a closer look at Power Editor. Pixels.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. If you are lucky you get to take online offline. About Paul Chaney. YourName.com).

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. So, how can you keep your content fresh, real, engaging and entertaining – but still do so in a short period of time on a low budget? Is this interesting? Funny? Creative?” Use emojis!

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. And it’s not only Google.

The Most Remarkable People on Social Media Today

Unspoken

Usually at the end of a year or beginning of a new one you see a lot of “Top 10” or “Best of” lists. Sure enough, there were lists of who were the greatest online influencers in 2011. But when you look at these lists of supposed influencers, what you get is mostly online popularity. The lists you might have seen probably have the same names on them. Now I’m not saying it’s not an honor to be on one of those lists. I’m just saying those lists are created solely based on popularity. Real estate.

What is the Value of a Domain Name?

Bill Hartzer

Domain names are the real estate of the internet. Elliot explains one important point here in his list of several new improvements to the site: [the site is.]more Rather than being just one of the other “lists of domain name sales websites”, the site is focused specifically on education users about the value of domain names. Well, in short, yes, they do.