Social Media & Real Estate
Social Media Marketing
SEPTEMBER 5, 2011
Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about. Information overload is what most people feel when researching real estate. Tsk tsk.
The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media
JULY 13, 2016
I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. The other big tip for agents is to use lists.
Effective Marketing from Bob the House
JANUARY 22, 2015
Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. Sit down with your team and start making a few lists: Why did your current consumers choose you? By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor. through.
Are You Getting Bad Real Estate SEO Advice?
Small Business Mavericks
MARCH 20, 2011
» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. Specifically, an article on the National Association of Realtors’ website tells real estate agents what to do, but I wouldn’t trust it completely.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate. Create a Facebook page and integrate home listings. Members of the National Association of REALTORS® can add a “See My Listings” tab to their Facebook pages. Who has time for this? Web 2.0
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
An easy to follow list of steps to take each day. Go through contributors list and schedule retweets and interact with at least 5. Social Media marketing strategies real estate marketing social media social media strategy social networkingThere is a common misconception when it comes to social media marketing. But you’re smarter than that. You need a plan. Guide.
How to Stop Wasting Time on Social Media
JUNE 8, 2016
” Whether you are a real estate agent, broker or social media manager – being able to be efficient with our time when it comes to social media, and still find the time to engage online is key. Twitter lists for curating content. Blog real estate social media social media strategy time managementFind more statistics at Statista. Read this! Unplug!
Facebook: How to View Newsfeed of a Friends List
JUNE 30, 2011
Let’s say you want to see just the status updates of a group or list of friends on Facebook. In 2009, I gave some detailed instructions on how to set up a list and then view the newsfeed of that list. When you confirm a friend, click Add To List. Or go to “Friends on the top tab, and start adding friends you’ve already go to lists.
Super list of 50 social media links - Koka Sexton dot Com
NOVEMBER 14, 2008
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Super list of 50 social media links Have you ever wanted to know more about how to make a huge impact in social networking? have collected a Super Link List from around the blogosphere for you to be all that you can be online! ¬ Jim Spencer #272 February 12th, 2008 at 4:27 am Quite a list. Quite a list.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( The Backup List ). For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. The first step to improving digital marketing results is to understand the emerging trends and best practices.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Our overall list building strategy was going well at the start of 2014. Here are the results as we’re on track to double our list from 13k to 26k within the next twelve months. Now you can grow your email list without annoying your readers. Talk about list building best practice! Asking for people’s email address is list-building 101. Sessions. Conversion rate.
Here’s how you make marketing people love
Convince & Convert
NOVEMBER 3, 2014
One such industry is real estate, where we often think of Realtors and property managers as homogenous entities that all do, act, and say similar things. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. If you’re in real estate, purchasing this book for less than 3 bucks is a no-brainer.
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. I’d like to take a step back and look at why most people ask which platform they should be on. Write a list of your 10 current clients (either current clients you are working with now or your 10 most recent clients.)
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
Loving each other where we are and aligning the future such that singularity has a true and trusting basis and a real chance of taking our lives to a crazy amazing place. Google Carousel will expand into real estate and rentals. What do you think? I’d love to hear your thoughts for our crowd sourced version of this list! 2014 is upon us. Hart . But I wish it did.
Academy Week June 27 – June 30
JUNE 24, 2016
Join us for one or all of the upcoming free webinars: How to Rock Your Facebook Strategy for Real Estate : Monday 6/27 10:00am PDT / 1pm EDT. CLICK HERE TO REGISTER FOR THE FACEBOOK WEBINAR NOW >> Instagram for Real Estate: Tuesday 6/28 10am PDT / 1pm EDT. Ready to take your Facebook marketing to the next level? What should I post? and much more!
The Importance of Securing Your Domain Name
FEBRUARY 26, 2013
Just like he invested in prime NYC real estate, he should have an equally important investment in Internet real estate and avoid falling prey of a techie prankster. On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name. Wait a second. He doesn’t. guysamericankitchenandbar.biz.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Create good work and organizational habits. I use to-do lists and calendar reminders like my job depends on it – because it does. Karen Altes is manager of outreach programs for the Institute of Real Estate Management. The Ascent Getting the go-ahead on a new initiative is exciting! Create and lead internal teams.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B messaging gets personal.
Google+ for Your Business
JANUARY 27, 2014
Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. This enhanced search result listing with Google Authorship helps readers identify your content at a glance and help you build authority and influence. Remember to add the same address as is listed on your website for better results.
Creating Google Plus Business Pages
NOVEMBER 7, 2011
CJ Brasiel created a page for questions about San Jose real estate and she plans to use it as a Q&A channel as well as a place to post news and information about real estate in the south bay. It’s a drop down list of all the pages you own. Everybody’s been arguing over the value of Google Plus lately. How could we resist? How do I create a page?
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. If you’ve got a question about real estate, San Jose or cat rescue, ask CJ and if she doesn’t know it she’ll find out. You should probably get to know some of them too. Amber Naslund. CJ Brasiel.
Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content
MAY 4, 2016
like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. I use HootSuite for a lot of this type of scheduling for Twitter. Twitter lists. love using Twitter lists. have created a ton of Twitter lists (which can be public or private) which are great sources for curating content. Create content.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
For those of you who don’t know her, put this on your bucket list: Find a way to get to Chicago to meet Amanda Gant (and see Gini, of course). When I moved to Chicago I worked for a real estate company and there were two women named Amy there. said, “well my real name is Amanda…”. By Gini Dietrich. love Amanda Gant. No one wins in those situations. But should you?
How to Use LinkedIn to Become a Networking Superstar
APRIL 6, 2015
While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. List all the jobs or positions you’ve held, along with descriptions of your roles. You’re both in the real estate industry and two incredible go-getters. . Not spending any time on LinkedIn? Create a Captivating Bio.
Twitter Update: Twitter Rolls Out New Profile Redesign
APRIL 11, 2014
If not, upload a new photo that will be more suitable for this f abulous new big real estate! These are now displayed like a collage of photos of your followers. (d) There are additional tabs for Favorites, photos/videos, and lists. Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. If this works well for your page, great. Larger Header Photo.
How Century 21 Creates Award-Winning Real-Time Social Media
Convince & Convert
NOVEMBER 14, 2014
As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Century 21 recently launched the Tap In blog , which is targeted at Century 21 system members, but it has also attracted attention from the real estate industry. Tweetable Moments Today’s consumer wants it right now. billion.
How to Use Networking 3.0 to Make New Connections
Convince & Convert
MAY 6, 2014
Having a real estate agent in my network, I can then say, “I have a great real estate agent I can recommend,” and thus potentially add value in several ways: I could make a connection for someone in my network (client or otherwise), which would at the very least reinforce the value I bring to our relationship. Yet we know there is immense value in networking. Not at all.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
The option to collect leads through content featured in Instant Articles seems like something that will eventually go mainstream, and this presents an opportunity to build your other advertising real estate and play Facebook’s game with it. One such channel is an email list. At F8 in April, Facebook boasted about some interesting results from publishers using Instant Articles.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Let’s see if it says how we met.
5 Sure Fire Ways To Lose Website Visitors
SEPTEMBER 27, 2011
Make them click through multiple pages for lists. Let’s be honest, it’s not a good user experience, so the only reason to make people click through a new page for every list item is for the site owner’s own benefit. Go ad crazy. I’m all for monetizing sites to continue to offer great free content, but not at the expense of monopolizing the screen real estate of a site.
How to Use Outreach Outside Your Niche for SEO Success
OCTOBER 15, 2015
After brainstorming and testing some ideas for each vertical, we decided to make a piece about “Home Staging on a Budget” for real estate sites. There are plenty of ways you can research this, but a simple method is to put together a prospecting list for each niche, and use Open Site Explorer or the MozBar to check the average domain authority of the sites on each list.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
One way to have a steady supply of fresh content is to create a list of sites in your industry or niche that are known to publish high quality content. For example, real estate agents, mortgage brokers and construction companies. A lot of the time, there is a desire for groups, but either nobody thought of the idea or they just didn’t take the effort to put it together.
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
But this is especially relevant now, since only live videos posted by brands which Tumblr users follow will be pinned to that prime real estate on the top of the dashboard. Every single strategy I am listing here requires a solid understanding of your target audience on Tumblr — which may be different than your target audience on other social networks. Shameless plug alert: Simply Measured has Tumblr analytics and is a part of the Tumblr A-List program. ” Yes, yes it will be. link]. This new feature is giving Tumblr a fresh sense of relevance. Post often.
Social Media Updates: March
APRIL 7, 2016
Twitter has toyed with a formula to surface the most relevant tweets first — and it has allowed the service to sell prime timeline real estate to advertisers. LinkedIn Introduces Account Targeting : This new functionality makes it possible for marketers to tailor their Sponsored Updates or Sponsored InMail campaigns to a priority list of accounts. Here we go…. Facebook.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
Since the Channel Directory listings are in alphabetical order this offers an advantage to names that appear earlier in the alphabet, at least among browsing users. For this reason the Recommended Channels page is also prime real estate. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000.
3 Ways to Use Google to Be Better at PR
Convince & Convert
MAY 16, 2013
For example, if you have a press release announcing a new housing community in Scottsdale, Arizona, you might try the following searches: “submit news scottsdale,” “submit your news az,” “submit news real estate,” “submit news new homes”, etc. It also helps you identify specific reporters that should be on your media list. Google. It’s completely under-appreciated as a PR tool.
Podcast Promotion: 7 Smart Ways To Improve Your Social Sharing
MAY 31, 2016
While it holds value in some places to talk about the episode number, on social sharing it uses valuable real estate. Podcasting is super hot but many skilled podcasters aren’t using social media to it’s full advantage to build their podcast tribe. Here are seven smart ways that you can improve your podcast promotion that are totally doable. Perfect! The podcast workflow.