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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 159
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A Double Dose of #measurePR

Waxing UnLyrical

You’ve probably been wondering where the #measurePR Twitter chat recaps are. Among others, he shared: The one quality that he sees in the “top influencers&# as ranked by Twitalyzer (a question from Matt LaCasse ) is that there is “honest engagement and commitment to Twitter as a communication medium.&#

Klout 195
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The 4 Marketing Metrics Mandates

Convince & Convert

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Twitter followers and Facebook fans and the most egregious example. The number of Twitter followers you have means practically nothing. Maybe Twitter’s new analytics feature will help?

Metrics 127
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9 Everyday Tools to Increase Earned Media

Kikolani

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. This unique tool allows you to give away a digital product only when users share on Twitter or Facebook. Socialbro is one of my favourite Twitter management tools. That is where Commun.it Viral Lock.

Tools 151
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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

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Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.