Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

OCTOBER 30, 2012

I see things through the eyes of a user, not just a marketer, trainer or speaker. And requiring someone to make social media part of their job simply because they are in PR or marketing or sales isn’t reason enough. Don’t rely on a Klout score exclusively. Its just not enough.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

Very helpful. =) Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Akamai Marketing

AUGUST 29, 2011

For those who track this sort of thing, I’ve noticed that in some cases using a curation service can increase the Klout Score. In some cases they may even help with audience building. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

JULY 2, 2012

In particular, I’ve aimed my arrows at Klout. But within the last year, there is a new player, Kred, which hasn’t quite caught on the way Klout did. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.

Klout 177

Klout Comparison Influencer Airlines 177