What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer Social
JANUARY 15, 2024
Instead of a typical "SEO-style" introduction that over-explains the topic, Lavender’s blog gets straight to the point of explaining tactical plays sales teams can use. She lauds this content as an example of a B2B brand bringing together the best of journalism and creativity to bring something new into the world.
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