Sherrilynne Starkie

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 5 Google’s new publishing platform for local news.

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Zuck’s facts about Facebook

Sherrilynne Starkie

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! “Take on all the blame and promise to make things right. Be contrite. Be responsible. Make changes. Then start anew.”.

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PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices.

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Facebook Reader a welcome feature

Sherrilynne Starkie

However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. This story was originally published on the Thornley Fallis blog. Facebook would not confirm the reports at the time. Do you use Google Reader? Does Facebook affect your brain.

Features 271
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Isle of Man Newspapers' parent to intoduce online subscription fees

Sherrilynne Starkie

Rupert Murdoch has been threatening to do much the same with the web content published by his news companies around the world. It’s already been introduced at the Wall Street Journal. I hate to think about the news media and publishing companies being on their knees, unable to attract advertisers or to sell hard copy newspapers.

Journal 186
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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). A version of this article was first published on Spin Sucks. . Contact me to find out more about my social media training courses.

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Social media and Montreal’s student protests

Sherrilynne Starkie

“Our objective is to bring the SPVM closer to the community and our use of social media helps us do this,” said Melissa who is a graduate of the University of Laval with a degree in journalism and has been a communications officer with the SPVM since 2004. This post was originally published on the Thornley Fallis blog. The cost of PR.