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Successful Marketing Means Becoming a Publisher

WebInKnow

The new publishing model on the web is not about hype and spin and messages. Sometimes I call this Brand Journalism. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader.

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Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

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The New Journalism

Twist Image

This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. It is an instant publishing channel that treats all pieces of content equally. The new journalism (and the new Marketing) is about having a nose for news.

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Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. A recent shift in Facebook’s algorithm has helped drive traffic to major publishers , and BuzzFeed is seeing some serious benefits from the change.

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How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. In fact, brands should be prepared for other changes that could impact their social media marketing performance. But first, what are the core issues raised by The Facebook Files?

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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

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Will A Brands Next Big Move Be A Journalism Department?

Twist Image

Other companies use it for customer service and some use it as a platform to experiment with content marketing. The long-held debate (and yes, we're looking at over a decade of Social Media usage, at this point) was about whether or not Social Media should be a part of the Marketing department or the Communications department.

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