Proactive Report
OCTOBER 24, 2011
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. It’s hard, but we have to figure it out and learn how to produce better journalism.”. The press release is available here.).
The Realtime Report
JANUARY 9, 2014
Wall Street Journal (online.wsj.com): 134,248 tweets per week. See the press release for a full list of these stories. Related Stories LinkedIn Grows 53% Year-Over-Year in New Zealand Social Media Stats: The Best of 2013 66% of Western Europeans Will Access the Web Via Mobile Phone By 2017.
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Social Media Marketing
AUGUST 16, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Convince & Convert
JUNE 7, 2013
From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Charlie’s background is in journalism, so he tries hard to tell rich, pure stories in just 140 characters. And from Janrain , a free guide on how to improve conversion rates and data quality.
Adam Sherk
JANUARY 14, 2010
Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive.
Adam Sherk
JANUARY 28, 2010
The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. I predict the return of long-form journalism. Yet they will read 1,000-page novels on their Kindles. What will they be willing to read on their iPad? Information design will be more important than ever.
Writtent Blog
NOVEMBER 12, 2013
Consider the following factors that were recently highlighted in the Search Engine Journal: Keywords are Now “Not Provided”. The changes for business owners aren’t quite as drastic as the Panda update, but the new Google is lighter, quicker, and designed for answers to questions in an age where most searches are mobile.
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