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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Like many companies, my organization provides a community that supports the use of information technology and. Ensuring that everyone in the organization has the ability to use the same base IT tools does not, on its own, enable knowledge mobilization." International Journal of Information Management.

Library 100
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265
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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

.” Nevertheless, a study conducted by assistant professors from the University of Pittsburgh and Carnegie Mellon University, and published in the Journal of Marketing Research , discovered exactly that. They also controlled for the holidays and owned blog content and press releases.

Study 167
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Today, I turn 30.

Marketing 279
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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? leaderswest Digital Marketing Journal ). In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.