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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. Flexibility : The variety that SMS marketing offers is almost endless. Why it Works.

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The Mobile Imperative

Twist Image

Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbers, we're still looking at a penetration rate amongst the general population of anywhere between 25% - 35% (depending on which research group you want to believe ) for smartphones. It's not heaven. brand.

Google Hangouts just get better and better

Janet Fouts

Here are some of the latest changes in the last couple of updates: Better mobile version The mobile Hangout app actually works, and the convenience of conducting a business Hangout on your iPad or even your mobile phone is pretty darn awesome. Invite people to chat via SMS If you get a message while the app is running the in-app alert will sound a tone so you don’t miss it.

Top Tools for Mobile Marketing

SocialFish

Buzztouch : An open source app storage cloud that works with iPhone, iPad and Android. TextMagic : A bulk SMS service for businesses, whose features have been used to benefit charitable organizations and foundations as described in the case studies on their website. Apple Pay : A brand new payment app for iPhone and iPad users. And, with 1.5 Convinced yet? Texting Apps.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. What a year was 2011 for social media and marketing! It’s not going to blast your sales from $0 to $10,000 overnight.  Offline and online. 

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Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web. Remember, the adoption rate for SMS is 2.5 Rather than edit any of this post, I''ll hand it over to you.

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Smartbooks and Tablet PCs: You got it—Ipad is one.  It combines functions of eReader with the netbook and much more. SMS: (short message service):  Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts. Your customers are not confined to their homes or offices. Why should your marketing be?

Utah Just Made Government Across the U.S. a Little More Closed

Stay N' Alive

Never mind the fact that SMS and Text messages aren't even sent by means of phone numbers any more (they are mostly sent through IP addresses and similar protocols), but we'll assume they are. For instance, what if someone sends a private direct message to Twitter or Facebook over SMS? Or what about an iPad that sends its signals over a 3G connection? This one is both of those.

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First Look: Starbucks Digital Network Is Here

mashable.com

You've recreated AOL circa 1995 Jeremy P Lily may be slightly confused as to why her iPad screen is upside down. iPhone & iPod Touch Download Mashable for iPhone 152,000+ users iPad Download Mashable for iPad 104,100+ users Nexus One, Droid, Incredible Download Mashable for Android 9,400+ users show QR code The 4th annual Mashable Awards Nominate for your favorite company, person, site or gadget in the 4th Annual Mashable Awards. Twitter, iPads and iPhone Get a Micha. Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S.

Yahoo 30

Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web. Remember, the adoption rate for SMS is 2.5 * deep breath * There. said it. disagree that apps are the answer.

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Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

When I have the luxury of not being interrupted by phone or email or DMs or SMS, I write. once tried to write a post on my iPad, but it felt too foreign. Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. The Case for Redesign. Why bother? It’s symbiosis.

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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

You upload the document, and it then allows you to preview what the book is going to look like in Kindle, Kindle Fire, Kindle Classic – the black and white version – Kindle Color, the Kindle app for iPad, for iPhone, and for Android.  So, just in the way of what you now do with people with podcasts and video casts, and you use the right conversion tools. Yeah, I mean, I don’t think I’m alone in that, unless I’m on a plane, the chances that I’m using an iPad without the TV on is almost never, right? SMS – Still Valid, Still Underrated.

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Unlocking the value of Foursquare « The Cube

Gemma Went

especially on the iPad/iPhone 2 hours ago Watch videos at Vodpod and other videos from this collection. Foursquare is the clear favourite for me so I will focus more on that here. For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. The premise is that they allow you and your friends a new way of exploring your city, or cities you visit. You can earn points and unlock badges as you discover new things. Well done so far. Click here to cancel reply.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store? After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Pissing off Google.) Web 2.0