The supply side of the equation also breaks its share of records as innovations in devices (the anticipated launch of the iPad mini), platforms (the long-awaited arrival of Research In Motion’s BlackBerry 10 operating system), use cases (branded apps for marketing and retail, and life-simplifying apps for health and wellness) drive a new phase of growth and creativity. Achieving App Impact: Using SMS To Encourage Ongoing Engagement. Our purpose is to provide you clear direction and critical information, equipping you to profit from your app venture. Open for everyone. MORE >>

From a business perspective, only SMS – a form of communications universally accepted and understood — delivers real reach. According to the latest forecasts from Informa Telecoms & Media , “humble SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015.&# Global SMS revenues are forecast to rise to $136.9 billion in 2010, as global SMS traffic increases from five trillion messages in 2010 to a whopping 8.7 And we increasingly use SMS to speak with and listen to the world around us. MORE >>

The report looked at mobile applications, mobile sites, mobile marketing (including SMS) and overall innovation and integration, ranking brands included in the study on their Mobile IQ score. The main reason these brands appear to be lagging behind is because they fail to utilise the unique platforms that m-commerce, iPhone and iPad apps offer. Tweet A recent report has revealed that the majority of premium brands are failing to keep up-to-date with the opportunities presented by mobile marketing. Failures in M-commerce. User experience problems on the iPhone. What’s next? MORE >>

During the same week that SMS officially turned 18, we read a provocative post suggesting that SMS may not be around to celebrate its 19th year thanks to Apple’s newly-introduced iMessage. iPhone, iPad and iPod touch. In addition, iMessages are automatically pushed to all iOS 5 devices a consumer owns, making it easy to maintain one conversation across your iPhone, iPad and iPod touch. Shortly after that, MG Siegler over at Techcruch claimed that iMessage will spell the end of SMS. use SMS once a day). Siegler has the answer. That’s a lot. MORE >>

To achieve this, Macy’s provides consumers multiple ways for consumers to participate, including QR codes, SMS, MMS and the Internet via PC. SMS is a particularly powerful medium because the vast majority of devices can do it and the majority of shoppers are texters.) What would this week’s roundup be without a mention of Apple , which has predictably dominated headlines with its iPad 2 release? According to Apple, these new built-in magnets draw the Smart Cover to the iPad for a perfect fit that not only protects the tablet device. by Frost and Sullivan. MORE >>