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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. A few statistics….

SMS 187
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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164
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Welcome To The One Screen World

Twist Image

Screens are mobile. Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. I was familiar with the concept of three screens (television, computer and mobile), but four screens was something new. Screens are everywhere.

iPad 105
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A Clearer View Of Augmented And Virtual Reality

Twist Image

Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. NRF's Artemis Berry talks with digital marketing guru Mitch Joel. Mitch Joel   --  author, blogger and president of global digital marketing agency Mirum  -- wasn't dubbed the "Rock Star of Digital Marketing" for nothing. Endless aisles?

Retail 40
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The New Convergence

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In both of my business books ( Six Pixels of Separation and CTRL ALT Delete ), the case it laid out for just how much technology, innovation and connectivity has changed business (yes, it''s much more than just the media and marketing sides of things). Because of this, the concept of opening up a local retail outlet seems counterintuitive.

iPad 101