Webbiquity SMM
NOVEMBER 8, 2011
Vocus and Cision are both powerful and popular PR monitoring and management systems. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. The fact is, both tools can do the job pretty well (hence their popularity). Online news release distribution.
Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Each tool is free unless otherwise noted.
Webbiquity SMM
OCTOBER 13, 2010
A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.
Webbiquity SMM
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools.
Webbiquity SMM
MARCH 12, 2012
One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. How can PR pros optimize their use of social media tools? Is there really a difference anymore—or is the boundary blurring?
Waxing UnLyrical
MARCH 14, 2011
This is an important tool in both a counterinsurgency strategy and a PR campaign. Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. Our influencers and audience may, in fact, reside outside the borders of the United States.
Expert insights. Personalized for you.
185 
Let's personalize your content