influence 
Waxing UnLyrical
APRIL 13, 2016
What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Well then, who are these so-called “influencers?” The answer is no.
Waxing UnLyrical
JANUARY 26, 2015
Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead. So have a read.
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Waxing UnLyrical
APRIL 17, 2015
If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. But you’re probably not approaching content marketing the social PR way. And that, my friends, is the difference.
Waxing UnLyrical
JULY 15, 2015
Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today. No followers, you’re not a leader.”.
Waxing UnLyrical
JANUARY 3, 2013
But the following apps are real, legitimate ways to make some extra money right from your mobile phone. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. A large part of marketing is about gathering and analyzing information. Everybody wins.
Waxing UnLyrical
NOVEMBER 4, 2015
As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Google recently announced that the number of searches on mobile eclipsed desktop. But we do need to look at the world in a more visual and, while we’re at it, a more mobile way.
Waxing UnLyrical
APRIL 15, 2015
Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism.
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