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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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The Conscious Company Global Leaders Forum

Janet Fouts

Mike Brady CEO of Greyston Bakery , a benefit corp and social enterprise bakery in Pennsylvania, practices the collaborative approach to hiring. The organization provides training in the culinary industry and reclaims local, healthy food that would otherwise be thrown away. They call it “Open Hiring™”.

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This Week in Social Media – 5/29/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. These are those links.

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The Real Roadblock to Social Business Success

Webbiquity SMM

Try this experiment: pick 10 business websites, from companies of any size, pretty much any industry. With regard to social business, the only rational fear top executives should have is fear of being left behind. See if you can find a way to directly contact a specific individual (e.g., But whatever you do, start.

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This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

Contact centers are traditionally very strong with telephone support so incorporating online social media into contact centers is certainly a challenge. There may be nothing more important however to developing a truly social enterprise than incorporating the contact centers in a meaningful way. The challenges abound.

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Social Media Marketing Plan _1

Diva Marketing Blog

What I call the P-I-E-C-E conversation is a process that helps develop a foundation for The Social Enterprise and sets the stage for developing an integrated marketing plan. PIECE Conversation Step 1: Prepare: educational component.

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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Step 1: Align the Enterprise. Develop the Social Enterprise . Face the Gorillas in The Room, Determine the impact on the enterprise, Determine cultural compatibility, Identify social media champions, Inform all your staff . Step 2: Build the Strategy.