Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
Diva Marketing Blog
NOVEMBER 2, 2009
From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program. and to confuse.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Marketing
MAY 29, 2013
A roundup of relevant links affecting our industry. Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. These are those links.
Webbiquity SMM
SEPTEMBER 9, 2014
Nearly as disturbing as excessive monitoring, more than a third (36%) of businesses block social networks completely within the office, and more than half (57%) permit workplace social media access only for select employees (e.g., marketing and HR). Fear of bad, or even unmeasurable, results. But whatever you do, start.
Direct Marketing Observations
JANUARY 4, 2010
That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Who in marketing or PR has ever had to directly sell or service a customer (let me help you – not many)? A single person is assigned to it. Listen and 2. chat it up in an effort to create customer relationships.
The Marketing Blog
DECEMBER 24, 2009
Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Tools vs Strategies Why do Enterprise 2.0
Diva Marketing Blog
AUGUST 15, 2010
What is disheartening is many organizations/brands have similar, let's call it a " Social Media Dog Mentality " where cute and counting are the extent of their planning process. Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. Step 1: Align the Enterprise.
Expert insights. Personalized for you.
211 
Let's personalize your content