Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Diva Marketing Blog

NOVEMBER 2, 2009

From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. Overlay that with an internal structure where functions are silo-ed by departments and you have a frightening disjointed marketing program. and to confuse.

Social Media 68

Social Media Marketing Widget Social Enterprise 68

Webbiquity SMM

SEPTEMBER 9, 2014

” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. marketing and HR). marketing and HR). The fundamental barrier to embracing a social business strategy seems to come down to one word: fear.

Yammer 200

Yammer Policies Social Media Yahoo 200

Diva Marketing Blog

AUGUST 15, 2010

Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. Success is determined by the number of likes, followers, connects, comments or views rarely taking spam bots into consideration or if the "right" people are engaging. . Step 1: Align the Enterprise.

Social Media 73

Social Media Strategy GPS Social Enterprise 73

Diva Marketing Blog

SEPTEMBER 20, 2009

I had the privilege of sharing a panel with the ever controversial, but always smart, Jeremy Pepper on Integrating Social Media in Business and Industry. Highlights of the speaker's ideas/presentations were captured on a retro social media platform. Would love to hear your thoughts : Will Social Media Change Our Behavior?

Social Media 78

Social Media Insurance Social Enterprise Conference 78

Social Media Strategery

JUNE 22, 2011

At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. Failures – And What We Learn From Them,&# yesterday at the Enterprise 2.0 Rely on Stats - Trotting all of the latest industry stats on Enterprise 2.0

Collaboration 118

Collaboration Project Wiki Policies 118

Direct Marketing Observations

JANUARY 4, 2010

That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Who in marketing or PR has ever had to directly sell or service a customer (let me help you – not many)? The topic and questions follow: Topic: Engagement Through Customer Service: Your Contact Center and Social Media.

Social Media 131

Social Media Engagement Class Social Enterprise 131