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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Remember the days back in 1999-2000 when everyone was trying to get a banner ad on the homepage of Yahoo!

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The Fleeting Value Of Content

Twist Image

The Wall Street Journal published a fascinating article yesterday titled, Content Deluge Swamps Yahoo , that focused on how Yahoo (and other big online publishers) struggle to make money because, "As Web traffic explodes, Internet companies are struggling to profit off ads shown next to the articles, videos and other content offered to viewers.

Yahoo 110
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The 3 Most Powerful Marketing Strategies You Should Use in 2013

Kikolani

Hubspot : Hubspot also leveraged the power of content marketing by starting an industry blog that significantly contributed to its success. Through its blog and other content marketing strategies, Hubspot achieved a 350% growth from 2010 in 2011. That was to the tune of tens of millions of dollars in revenue.

Strategy 137
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14 Tools to Create Images for Your Blog Posts in Less than 5 Minutes

Writtent Blog

Did you know that Yahoo was in the business of offering free photo-editing tools? I’m convinced that Google Drawings is among the most under-utilized tools for creative visual content: Image credit: Hubspot. Image credit: Hubspot. Did I mention it’s totally free, and super-simple to use on a mobile device?

Tools 111
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15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy

Writtent Blog

Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well. Image Credit: HubSpot. Google, Bing, and Yahoo are pretty smart – but they’re not yet smart enough to index images.

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How to Optimize Your Blog for SEO: 5 Steps

Writtent Blog

Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business.

SEO 76
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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

The larger the text on the page, the greater the weight placed on it by Google, Bing or Yahoo. In Blogger, WordPress, HubSpot and many other content management systems, your blog title will do dual duty as your page title. Google actually only considers the anchor text of the first link on a given page: Image credit: HubSpot.

SEO 85