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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media.

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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

9% of US users visit the site multiple times a day. 12% of US users visit the site daily. Another very important thing to note is how your LinkedIn users are accessing the site. 57% of LinkedIn users access the site using mobile devices. 57% of LinkedIn users access the site using mobile devices.

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example.

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Facebook demographics reach farther and wider than any other social media network. Some people are taking breaks from the site , while others are posting less personal information. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. million teens.