Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. ” What’s interesting though is the differential is larges for very small companies (those with less than 10 employees), likely because larger companies make greater use of lead gen tactics like tradeshows, webinars and video. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 31, 2022

Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members. The last thing you want is to create a generic group and compete against thousands of other similar groups. What specific benefit can you give your audience that other groups can’t?

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

FEBRUARY 21, 2012

Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content can be produced in a wide variety of formats: • White papers.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

MARCH 29, 2016

Employees and others associated with the firm can use it to share and amplify that content through their individual updates, in relevant LinkedIn groups, and by publishing articles on LinkedIn Pulse. Your brand’s social media following includes several distinct groups of people, each with their own interests and priorities.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. million in revenue.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 3, 2012

5 Ways To Influence B2B Group Buying Decisions by Social Media B2B. B2B Websites NOT Great At Demand Gen by Business2Community. ” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

AUGUST 2, 2010

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. Yet marketers recognize that high-engagement tactics (such as webinars) drive higher quality leads than do “promotional&# tactics such as incentives and limited-time discounts.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 10, 2015

Only 16 percent of B2B consumers prefer live webinars. ( There are, on average, eight new LinkedIn groups created each week, and 200 group conversations per minute. LinkedIn is the only platform the majority (62%) of B2B marketers consider to be effective; in second place is Twitter, with 50% of saying it is effective. (

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

APRIL 27, 2021

Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Online events—webinars—started in 1996. Virtual event platforms evolved beyond webinars. Digital Channels Democratize Media. 2) It makes influencers easier to find.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. Social Media Today ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 5, 2016

17 Questions On How To Build A Content Marketing Strategy [Q&A] by Marketing Insider Group. 56 Reasons Why Content Marketing Works by Marketing Insider Group. by Marketing Insider Group. 29 Signs Your Business Is Not Ready For Content Marketing by Marketing Insider Group. Does Marketing Have A Marketing Problem?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 6, 2013

Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart. They can also promote content downloads—reports, white papers, e-books and guides. Event sponsorship can also drive increased booth traffic at tradeshows.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

MARCH 6, 2012

Use keywords, interact with fans, and engage with groups. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).” ” The solution? 64 Awesome Facebook Marketing Techniques by All Facebook. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

AUGUST 18, 2012

“Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). The best way to “go viral” is to engage millions of users, each of whom share through small networks.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

“Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). The best way to “go viral” is to engage millions of users, each of whom share through small networks.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

JUNE 6, 2011

He is the senior social media marketing advisor to Memphis-based Howell Marketing ( @HowellMarketing ) and to Harrisburg-based Deeter Gallaher Group ( @AnneDGallaher ) public relations and marketing firms with clients ranging from Fortune 500 to small businesses and non-profits. Strother Communications Group since 1992.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 26, 2010

“The average user is connected to 60 pages, groups and events. Marty Weintraub explains, in exhaustive detail, the top ranking factors for “Suggest,&# All Results, Pages, Groups, Apps and more. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog. How do you do it? Facebook Apps and Tools.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

” Sharing habits differ based on the group being shared with, however, as “Social networks are the top method for sharing content with friends (92%)…In sharing online content with the general public, consumers prefer to use message boards (51%) or blogs (41%).”

Statistics 219

Statistics Research Social Media B2B 219