Convince & Convert

SEPTEMBER 11, 2011

It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. I am part of a very, very loose advisory group for Klout, for which I am not compensated in any way. Disclosure: Klout sent me a bunch of free T-shirts we used as a giveaway for our book launch.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Competitors need more than a me-too monitoring platform to win.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Cutright Thanks for the post Jay.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. IT projects. Great question.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. There are five main approaches to using Facebook for businesses. How can I help you?

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 26, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Sound off in the comments, and maybe we’ll put together another post with great examples. How can I help you?

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Thanks for the Radian6 mention. How can I help you?

Brands 145

Brands Content Social Media Consultant 145

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Social CRM. Social CRM. Social CRM. Publishing. Publishing.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

JUNE 2, 2010

As my “friends&# become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone? I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight. What do you think? Interesting times, for sure.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 15, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. How can I help you?

Content 125

Content Marketing Consultant Social Media 125

Visually SM

JULY 27, 2020

Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. Pricing: custom pricing based on needs/function.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 26, 2010

First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. The metrics available on Facebook are in many ways better than you can get from Google Analytics. How can I help you?

Social Media 135

Social Media Consultant Video Strategy 135

agora pulse

OCTOBER 28, 2020

Read on to discover how a social media dashboard can help your team do more, from scheduling and engagement to listening and reporting. Whether you handle Facebook Pages or Facebook Groups, you need a tool that can manage them all. Social media dashboard vs. native tools. Business Manager doesn’t support Facebook Groups either.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

AUGUST 18, 2010

And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. paul_pruneau Excellent summary! paul_pruneau Excellent summary!

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MARCH 23, 2010

Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Show your first-time visitors who you are (literally and figuratively). How can I help you?

Social Media 120

Social Media Strategy Consultant RSS 120

agora pulse

APRIL 7, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Publishing: With Buffer, you can save time by creating posting schedules for each social platform.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Hootsuite

SEPTEMBER 16, 2022

When you need to report performance across the organization, social media reporting tools help you create user-friendly documents or presentations customized to each stakeholder group. Benefits of social media reporting tools. Use charts and graphs to get a visual picture of your social performance. Social media chatbots.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

AUGUST 26, 2010

It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape. link] [link] Suzanne Nasco #metrics for SM class! RT @jaybaer: If Excel doesn't frighten you, this may be a social listening tool you love. How can I help you?

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Political strategy is one of the best examples of where connecting with a core group of core supporters is key.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. We work exclusively with restaurants; chains, groups and independent operators nationwide.

Social Media 157

Social Media Radian6 Strategy SM2 157

agora pulse

JULY 14, 2020

To get to know your followers, you need a dashboard with a built-in social media customer relationship management (CRM) tool. With a social CRM, you can: Track every interaction you’ve had with a Twitter user in a single location. Apply custom labels to users.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please? How can I help you?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 31, 2010

I’ve seen some linkedin groups with great discussions. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Kaizen Blog with Valeria Maltoni is one that has remained small but always guarantees great interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox? How can I help you?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 11, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I love Twitter. corporations?

Social Media 125

Social Media Strategy Foursquare Social CRM 125