Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

LinkedIn 108

LinkedIn Influencer Brands Marketing 108

Sprout Social

NOVEMBER 25, 2020

That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media. In this resource, you’ll find all our essential guides to paid social advertising. LinkedIn advertising strategy. Learn everything you need to know about LinkedIn ads here.

Advertising 142

Advertising Resources Social Media Instagram 142

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

LinkedIn 115

LinkedIn How To Collaboration URL 115

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Koka Sexton

DECEMBER 16, 2022

As a professional, it’s important to establish and maintain a strong online presence, and LinkedIn is an essential platform for doing so. One key aspect of building a strong professional brand on LinkedIn is engagement. ” Tips for Increasing Your Visibility and Engagement on LinkedIn.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Social Media Strategies Summit

FEBRUARY 4, 2021

In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Later

JUNE 21, 2021

Are you making the most out of LinkedIn? . LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! ” .

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 186

Influencer Campaign Marketing B2B 186

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Devumi

FEBRUARY 12, 2016

Quickly and easily creating LinkedIn Groups is something that anyone can do. LinkedIn has made it a priority to optimize their Groups ever since they created their platform as they knew one thing: Being social is what social media is all about! Yes, it’s nice to have a company page, and a personal profile, but […].

Groups 60

Groups Groups LinkedIn Marketing 60

Sprout Social

NOVEMBER 23, 2022

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

LinkedIn 115

LinkedIn Tips Curation Training 115

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. What are LinkedIn hashtags? How do LinkedIn hashtags work? Markets – 22.2

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

agora pulse

JUNE 27, 2017

If you have started to use LinkedIn Publishing , you may be wondering how to get your articles read by more people. More views with your LinkedIn articles means that you have the ability to build more credibility and recognition, make new connections, and get additional proposal requests and clients. Share on LinkedIn.

LinkedIn 152

LinkedIn How To Guidelines Proposal 152

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing.

SEO 157

SEO Social Media Strategy Hashtag 157

Small Business Mavericks

FEBRUARY 24, 2015

It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.”

LinkedIn 70

LinkedIn Content Marketing Curation 70

Techipedia: Tamar Weinberg

NOVEMBER 29, 2012

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The LinkedIn study defines small business professionals as members who currently work at a company with between 11 and 500 employees. This is a guest post by Sarah Levy. The data reveals that there are more than 15.2

Small Business 216

Small Business LinkedIn Skills Features 216

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

B2B 171

B2B Brands LinkedIn Groups 171

The Social Media Incubator

AUGUST 1, 2011

It’s often easy to see how using the social networking site LinkedIn to find new potential customers could be very beneficial to sales & marketing teams. But what if you’re not in sales or marketing? Here’s a few examples of the benefits of LinkedIn beyond finding new customers: Building Credibility & Establishing Trust.

LinkedIn 106

LinkedIn Reputation How To Marketing 106

agora pulse

OCTOBER 9, 2019

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success. Choose the Right Facebook Group Type. Set group rules.

Groups 101

Groups Groups Facebook How To 101

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole.

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 123

Social Media Survey Education Team 123

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Socialmedia.biz

DECEMBER 19, 2018

As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge. That means using the same logo, colors and voice across your social media accounts, website and other marketing materials. Join Facebook Groups. Once you’ve joined a group, stay active.

Social Media 110

Social Media Tips Marketing Influencer 110

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. LinkedIn adds lead capture forms to InMail. LinkedIn adds lead capture forms to InMail. followers .

Features 230

Features Tools Smart Phone LinkedIn 230

The Social Media Incubator

AUGUST 3, 2011

In our last post we shared some tips on how to use LinkedIn to build credibility online. Sure, you could do this by looking in your address book and calling folks you know, but LinkedIn speeds up the process by allowing you to connect with so many more people, so much faster. Learning about New Opportunities.

LinkedIn 100

LinkedIn How To Marketing Groups 100

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages.

B2B 107

B2B LinkedIn Tips Marketing 107

Pam Moore

SEPTEMBER 8, 2017

.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. Sound familiar?

Social Media 166

Social Media Marketing ROI Metrics 166

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. 5 LinkedIn marketing tips to grow your Company Page 600% faster. LinkedIn is only just getting started! Let’s get started!

LinkedIn 104

LinkedIn Company Tips RSS 104

Pam Moore

NOVEMBER 30, 2019

.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Company Page. RAMMIES:

Marketing 78

Marketing Metrics ROI Project 78

The Social Media Incubator

AUGUST 6, 2011

In parts I and II of our series on LinkedIn for Marketing/Non-Sales Professionals, we discussed ways to increase your credibility online and how you can make the most of the resources available on LinkedIn. LinkedIn is a great tool for research. So how have you been using LinkedIn to grow your business ?

LinkedIn 106

LinkedIn Marketing Meeting Resources 106