Janet Fouts

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How social media is like spaghetti sauce

Janet Fouts

At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. Not only was this news to Prego, it was news to the entire industry. When Prego released a chunky sauce they took over the market.

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The Not-So Secret Guide to Twitter Lists

Janet Fouts

A Twitter list is a curated group of users on Twitter. Basically it’s a way to group interesting people on specific subjects or other groups (clients, friends, competitors, movie stars) to more easily follow whatever topic brought them all together. What are Twitter lists anyway? Client lists. Your Tribe lists.

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Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Click on the titles at the top of the graph and you can drill down to see where your viewers came from, what industries they work in and then scroll down to see a quick snapshot of who they are and investigate further. This can lead to obsessive reloading and drilling down to see who in which industries were viewing your profile!

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Grow Your Twitter Following With Chats

Janet Fouts

Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. If you’re in PR and you want to network with your peers in that industry? Why a Tweet Chat?

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Advertising Is Not Content Marketing

Janet Fouts

Solve industry problems without selling. You have time to actively engage with the speakers, join breakout groups and workshops or just join us all for evening events and a morning power-walk. Be disruptive and ask and answer the hard questions. This isn’t your ordinary talking head kind of conference. Pretty cool huh?

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The Conscious Company Global Leaders Forum

Janet Fouts

Instead, after almost every session the participants broke out into small groups to discuss the topic of the panel and how we could apply it to our own businesses. The organization provides training in the culinary industry and reclaims local, healthy food that would otherwise be thrown away.

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What’s wrong with online community today?

Janet Fouts

Think small, tightly knit trade communities or Facebook groups for example.). Years and years ago when I started an online community in the ’90s we tried to create a safe space for people who worked in the restaurant industry. It’s always been this way and it has never changed. Their passion came forward, and it was beautiful.