Jeff Esposito

JUNE 28, 2011

This year’s edition includes some great stats including: 93 % of marketers use social media for business. China does not allow access to Twitter, Facebook, YouTube of Google. I love the Socialnomics videos from Erik Qualman. If Facebook were a country, it would be the third largest country.

YouTube 42

YouTube Social Media Video Google 42

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

JULY 8, 2011

10 Reasons I’m Not Going To Talk About Google+ – this past week seemed like everyone was racing to get out a blog post or top 10 list of reasons to use Google+ and to be honest it was quite nauseating. Hope you have a good one and here’s this week’s edition of Five for Friday. Catch you next week!

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

JANUARY 8, 2014

Google tried, but has yet to provide a competitor with Google+, Timberlake couldn’t bring the sexy back to Myspace, Instagram is owned by Zuck, and Snapchat; well they have their own issues. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 12, 2012

For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues. On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. from my friend Gini Dietrich. To me it’s more curation than social ecosystem.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

APRIL 11, 2011

I have a robust Google Reader account where I try to keep up to date on the ever changing social sphere by following many different social media blogs. Back in 2007, the marketing team realized we would be missing out if we weren’t on MySpace, so I created and managed our page. How did the Jimmy Fund get into the social media space?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

MARCH 25, 2011

The first is that it makes Facebook into a real competitor to Google within its own network so it’s interesting to see. On the other hand, this should make privacy aficionados get their panties in a knot; because their updates are being used I marketing…kind of like the Gmail complaints.

Privacy 23

Privacy Skills Industry Social Media 23

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

NOVEMBER 5, 2012

monkeys to cancer patients at the Nebraska Medical Center. pps…Feel free to hang out with the SMAC! monkeys online. They kinda think they are social media super stars. Pinterest.

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

APRIL 18, 2011

When you think of target marketing to impressionable audiences or children, what companies come to mind? If you asked me that same question today, I would say that the practice of marketing to this demographic is actually pretty genius for a number of companies.

Sample 37

Sample Samples Company Cost 37

Jeff Esposito

JUNE 15, 2012

Google+ Battles Facebook for Social Login Dominance [Infographic] – this is an interesting Infographic. We all know that Google has some grand plans for G+, even if they are not evident yet. This study shows the strong #2 place that Google has with single sign on sites. Notice a familiar top dog?

Meme 35

Meme Social Networking Study Google 35