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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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4 Ways To Tap Into Local Markets

Harp Interactive

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Google has added geotagging to Blogger. Foursquare allows for check-ins. Your turn to act.

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Are Social Media Monitoring Tools Really Expensive?

agora pulse

When you are building your social media management toolkit, you need to make some hard decisions. So what about social media monitoring tools? What does a social media monitoring tool really do for you? Some tools just give you the basics while others provide a more comprehensive, social CRM style solution.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Facebook Stories: Should We Give Them A Chance?

Ignite Social Media

From the constant cycling of features to the incessant changing of algorithms, the top social media network always manages to keep brands on their toes when it comes to reaching audiences (or even using the platform at all). Which brings us to our original question: should we give Facebook Stories a chance? Ah, Facebook.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients. Knowing Your Audience: Who’s Using Instagram Stories.

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8 Easy Ways to Use Social Media to Market Your Small Business

Rebekah Radice

Want to use social media to market your small business, but struggling to gain traction? In fact, only 53% of small businesses say they actively use social media. Using social media in your small business marketing isn’t rocket science. Only 53% of #smallbusiness owners use social media.