Are We Making Our Fans Work Too Hard?
Convince & Convert
NOVEMBER 22, 2010
. “As far as we know, we’re the first quick-service restaurant to combine the location-based tech with tangible rewards, said Brad Haley, Executive Vice President of Marketing (in the AdAge coverage). I Prefer My Marketing (and my eggs) Over Easy. Secondly, why is being first even remotely worth trumpeting?
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