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30 Proven Small Biz Content Marketing Tips

Writtent Blog

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Comment on related blogs and forums. A few minutes a day spent building relationships via comments and forums goes a long way.

Tips 98
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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” I co-authored a white paper with SocialFish about social media policies. Then someone invented email discussion forums, and many members would be angry if you took them away.

Policies 222
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations. Here are 20 ideas.

ROI 191
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? White paper summary, including actionable recommendations and insights for companies. Access to an exclusive customer Webinar where findings will be released and discussed by me, Edison, and the other partners.

Brands 114
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The Pressures of Content Creation

Social Media Marketing

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. When you look at what was covered, you can see an interesting evolution or expansion of their content strategy: the first article looked at their Open Forum network.

Content 167
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How to Get Your First 1,000 Email Subscribers When Nobody Knows You

ProBlogger

A report, mini ebook, white paper or a short webinar works well. Often they don’t publish many guest posts so their audience might be more inclined to follow you. You can create YouTube videos, Slideshare presentations, answer questions in forums such as yahoo answers and Quora. Lack of self promotion.

How To 55