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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Then someone invented email discussion forums, and many members would be angry if you took them away. Don’t just publish the guidelines and expect people to follow them.

Policies 222
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. For example, only using generative AI for drafts and brainstorming, but not for externally published content is an excellent ground rule.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Use social listening to track brand mentions across different social networks and forums. True to its vision of making “products designed with your real beauty routine in mind,” Glossier publishes user-generated content on Instagram and YouTube and upholds realistic beauty standards through its online presence.

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How to Get Your Social Media Audience Engaging With You Elsewhere Too

Socialmedia.biz

Publish a Newsletter and Promote It With Social Posts. Publishing a newsletter is a great way to cross-pollinate the two most desirable types of audiences—email subscribers and social media followers. Offer a Free Webinar to Add Value and Capture Emails. Here are some of the best ways to do just that. Image source: [link].

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Register for a webinar , a seminar, or a newsletter. I could certainly see passive IT candidates exploring their options and downloading a market or salary report, attending a webinar on a topic of interest, or entering a programming contest. It builds our blog readership, our email list, our webinar attendance.

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Are You A Business Or A Media Company?

Small Business Mavericks

These include forums, blogs, community websites where industry news can be published, wikis, etc. But what does it mean to be a media company? It means this: That you set up Web properties beyond your own business website that give other people a platform as well. The Internet is a huge place.

Company 142
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7 Strategies for Growing Community on Your Blog

ProBlogger

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). I use personal language.